DVD Is The Fastest-Growing Consumer Electronics Segment, Says New Peddie Report And Four-Year Forecast

DVD: The Most Meteoric Growth Of Any Consumer Electronics Technology Ever Introduced

5-Feb-03

The DVD market is a bright star on the technology economy horizon, according to a new report available by international analyst firm Jon Peddie Research. The report, ""DVD Market: Players, Recorders, Media And Future"" projects that the total number of DVD systems in 2006 will be over 420 million units. The total market for all types of DVD systems is growing at a 31.4 percent compound annual growth rate (CAGR), while DVD recorders alone account for 271 percent CAGR.The growth of the DVD market has positive implications for the computer, consumer electronics, automotive, and semiconductor industries. Semiconductors involved in DVD products are enjoying a 44 percent CAGR, and media production for DVD will exceed 1.6 billion discs by 2006--a CAGR of 159 percent.Since DVDs players started shipping in Japan in 1996 and the first commercial title, ""A Hard Day's Night"" was published on DVD the following year, DVD has enjoyed the most meteoric growth of any consumer electronics technology ever introduced. Pricing has reflected the rapid adoption of DVD, with players falling from $504 in July 1998 to $129 in December 2002 with some units going for as low as $59.Controversial issues such as copy protection and digital rights management are not deterring the momentum of the DVD market, the report confirms. Despite early marketing experiments resulting in some questionable combinations of DVD, TV, personal video recorders (PVR), and legacy VHS, the DVD market has seen over three years of stupendous growth, said Dr. Jon Peddie, President of Jon Peddie Research. ""It shows no sign of slowing down and this year it's poised to explode again as DVD enters new markets.""Markets for DVD technology are expanding from traditional standalone players to computer player/recorders (74 percent CAGR), set-top boxes (31 percent), mobile computers (47 percent), and automobile multimedia systems (71 percent CAGR). Other markets include industrial systems and appliances (74 percent).For more information about the JPR DVD Market Study and Jon Peddie Research, visit www.jonpeddie.com.

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