Pioneer Electronics Family Of PureVision Plasma Displays And Televisions

12-Feb-03

Pioneer Electronics (USA) Inc., a leader in the development and manufacturing of plasma display technology, showcased its complete line of PureVisionô plasma products at the Consumer Electronics Show, including Pioneer and Pioneer Elite displays in 43-, 50-, and 61-inch sizes.Consumers are flocking to flat-screen panels, including flat-panel LCD computer monitors and large-screen plasma televisions, because of their exceptional image quality. As a result of the surge in the market demand, Pioneer has increased its manufacturing capacity to 150,000 units annually, with plans to open two additional manufacturing lines for a total capacity of 500,000 units annually by 2005.Plasma displays utilize a mixture of neon and xenon gas to fill the space between two parallel sheets of glass, which contain millions of tiny cells. The gases are stimulated by electrical current and converted into a plasma which emits ultraviolet (UV) light. Red, blue, and green fluorescent substances in the cells absorb this UV light, then re-radiate this energy as visible light to produce the colors and images you see on the screen. This process creates a bright, vibrant picture. And since these individual cells are creating light and color, there's no need for the large cathode ray tubes (CRTs) used in conventional and projection televisions. The Pioneer PureVision plasma displays and televisions take the plasma technology to an advanced level with key developments that provide highly accurate and detailed image reproduction: - A Pure Color Filter significantly decreases external light reflectivity to achieve higher levels of contrast, even in direct light. The filter also reduces the extraneous elements in the red, green and blue signals to deliver greatly improved color reproduction.- A unique Deep Encased Cell Structure produces a greater light emission to achieve a 60 percent higher brightness level than previous plasma displays. This is achieved by making each cell deeper to increase the phosphor area, and by encasing each cell with horizontal and vertical ribs to prevent light leakage from neighboring cells. This improves the viewing of the panels in either dark or light environments.- The Advanced Continuous Emission Display Technology eliminates the false contours that can appear in close-ups of faces. It improves contrast in dark areas, resulting in more detailed, smoother images.- The Progressive Scan Converter boosts the NTSC picture quality from sources such as DVD, LaserDisc, and satellite. To accomplish this, it doubles the interlaced signal to VGA level (640 x 480), then expands the signal to high-definition resolution, resulting in an increase in original signal density.- Pioneer's PureCinema IIô detects an NTSC 3:2 film-based source and recreates each individual still frame to create a more film-like presentation.These enhanced technologies combine to achieve best-of-class plasma displays and televisions. Pioneer's plasma displays have won awards including: Popular Science Best of What's New 2002, Perfect Vision Best of Class 2002, Sound & Vision Editor's Choice Award 2002, and CES Innovations Nominee Award 2002.The Pioneer Elite plasma displays include the 50-inch PRO-1000HD ($12,000) and the 43-inch PRO-800HD ($9,000). The Pioneer plasma displays include the 50-inch PDP-5030HD ($11,000) and the 43-inch PDP-4330HD ($8,000).For more information about Pioneer Electronics (USA) Inc., visit www.pioneerelectronics.com.

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