Runco Releases Newly Designed Generation Of Plasma Displays With Integrated ViViX Processing

10-Jul-03

Runco International has released its new 16:9 widescreen Cinema Wallô CW-43MC and CW-50MC plasma display monitors. For the first time, Runco has integrated the basic functionality of its ViViXô processing onto a modular card, to be used in a flat-panel display.""It's no secret that plasma displays are wildly popular with consumers,"" says Runco founder and CEO Sam Runco. ""The appeal of a bright, flat, self-contained screen is very alluring. But achieving legitimately high-end video from plasma technology is not that simple, especially from a one-piece design. Runco has worked hard to optimize these new, fully integrated flat-screen sets with a proprietary technology that produces the vivid color, deep blacks, and controlled gray scale performance that serious video reproduction demands--and that discerning viewers rightfully expect from a Runco product.""The integral ViViX circuitry performs orthogonal line processing and deinterlacing, regardless of a program's origin, be it film or video. Additional ViViX technology advancements include Active Grayscale Rendering, which maintains smooth, progressive transitions within darker-to-lighter picture areas.These two new plasma displays augment the PL-43HDX and PL-50HDX, which include Runco's external PFPô Controller, designed to provide sophisticated control functionality and connectivity, in addition to full-featured ViViX processing. The CW-43MC and CW-50MC were engineered for custom installation and media system integration, with RS-232C serial interfaces, a comprehensive infrared remote, and full automation control. The new Runco plasma sets feature a DVI/HDCP input for digital 480p source material. The new CW-43MC has a native resolution of 1024 x 768, while the CW- 50MC displays 1280 x 768. The CW-43MC and CW-50MC have MSRPs of $9,995 and $13,995, respectively.For more information about Runco International, visit www.runco.com.

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