Guitammer And Berkline Choose JVC To Help ""Shake"" Up The Home Theatre Seating Market

26-Nov-03

Hang on tight while the mammoth T-Rex stomps across the big screen. Brace yourself for the jolt of the Titanic as it hits the iceberg. And most importantly, affordably transform your living room into a high-tech movie theatre. Berkline LLC and The Guitammer Company have brought sound to life with the addition of the ButtKickerÆ as a factory-equipped option to the Berkline Home Theater Seating line. According to Cabot Longnecker, Merchandising Vice President for Berkline, ""The addition of the ButtKicker as a factory installed option for our home theatre seating line cements Berkline's continuing innovative leadership in this dramatic growth segment. Consumers have even more reasons to visit our dealer's home theatre areas as ButtKicker-equipped Berkline seating will be on display--live and in action!""Mark Luden, President of Guitammer adds, ""The ButtKicker is a low-frequency device that enables the person sitting in the chair to feel rather than hear the low-end (bass) of movies and music. Not a vibrating massage chair, the ButtKicker chairs are musically accurate and respond precisely to the bass track of movies and music, or the '.1' and LFE channels on 5.1 systems. ButtKicker-equipped chairs connect easily to any home theatre system and can be installed by consumers and professionals.""Unlike a subwoofer or speaker, the ButtKicker doesn't make the room overly loud or carry the sound throughout the entire house or apartment complex. This isolation of the low-end within the seating makes ButtKicker equipped chairs a favorite of wives and neighbors.Designed by musicians and studio engineers, the ButtKicker is musically accurate with a tight, ""on-the-beat"" response that is not just for movies and special effects, but is equally enjoyable with all types of music. It connects easily to and works well with most any sound system, from a CD player to a complete home theatre system.Video games come alive when played in Berkline's ButtKicker-enhanced seating and an unparalleled level of realism and excitement awaits gamers who use these chairs.Berkline has affordably priced the ButtKicker option with a modest upcharge per seat equipped with a ButtKicker.JVC home theatre-in-a-box, flat-screen, and rear-projection televisions have been chosen as the factory-authorized electronics products for those Berkline furniture dealers who will be displaying ButtKicker-enhanced seating. According to Mark Levy, Special Market Manager for JVC, ""We are especially pleased to be part of this program and to be working with Berkline, industry leaders for innovative home theatre seating and Guitammer, industry leaders in the fast-emerging tactile segment in the consumer electronics marketplace.""For more information about the ButtKicker, visit www.thebuttkicker.com. For more information about Berkline seating, visit www.berkline.com. For more information about JVC, visit www.jvc.com.

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http://www.thebuttkicker.com
http://www.berkline.com
http://www.jvc.com