DirecTV Launches National High-Definition Bundled Equipment Offer With Best Buy

3-Dec-03

DirecTV, Inc., the nation's leading digital multichannel television service provider, announced the launch of a new high-definition (HD)-bundled equipment offer for DirecTV customers, at 600 Best Buy retail locations across the country. This HD bundle incorporates an RCA 52-inch HDTV (D52W15), a DirecTVÆ HD receiver and professional installation for $1,499. The promotion begins November 30, 2003 and runs through Feb. 28, 2004.""With its crystal-clear picture, the demand for HD is growing rapidly and DirecTV continues to stay at the forefront by working with our manufacturers, retailers and programming partners to deliver the best inhigh-definition equipment and programming,"" said Steve Cox, Executive Vice President, Sales Distribution and Customer Acquisition, DirecTV, Inc. ""Trusted consumer electronics companies like Best Buy are now making it even easier and more affordable for our customers to experience DirecTV service in HD.DirecTV recently launched a national HD package that includes ESPN HD, Discovery HD Theaterô, HDNet, HDNet Movies and HD Special Event programming for $10.99 per month. In addition to this package, DIRECTV offers High-Definition PPV, HBOÆ HDTV and SHO HDÆ (HBO HDTV and SHO HD are included with their respective premium programming subscriptions.)""We are excited to bring together a consumer-driven HD package that takes the guesswork out of HD,"" said Bill Cody, Vice President of Home Theater for Best Buy. ""Our challenge has been to marry a quality TV experience with a great HD programming experience and we think we've found that with DirecTV.""To access HDTV channels, customers must have a DirecTV HD set-top receiver, an HD television set and a single 18 x 20-inch multi-satellite dish with three LNBs.For more information about Best Buy, visit www.bestbuy.com. For more information about RCA, visit www.rca.com. For more information about DirecTV, visit www.directv.com.

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