CBS And Sony Electronics Team Up To Broadcast Super Bowl XXXVIII And AFC Playoffs In HDTV

30-Dec-03

CBS announced that it will broadcast its full slate of five NFL Playoff Games, culminating in the live broadcast of Super Bowl XXXVIII on Sunday, February 1 (6:25pm ET), in high-definition television. Sony Electronics will sponsor the HDTV broadcasts, which will begin Sunday, January 4 (4:30pm ET-TBD) with the CBS Television Network's first AFC Wild Card Playoff Game. In addition, the CBS/Sony collaboration will make possible the broadcast of the network's NFL pre-game show, ""The NFL Today,"" from the AFC Championship Game on Sunday, January 18 (2-3pm ET); the network's XXXVIII pre-game show, ""The Super Bowl Today,"" on Sunday, February 1 (2-6pm ET), and the ìAmerica Online Super Bowl XXXVIII Halftime Showî in HDTV. CBS Sports' Super Bowl XXXVIII and AFC Playoff HDTV broadcasts will feature 1080i and 5.1 DolbyÆ Digital. The unified productions for the standard-definition and HD telecasts will feature the same camera angles, replays, and graphics. ""There is no bigger stage to showcase the HDTV experience than the Super Bowl,"" said Sean McManus, President, CBS Sports. ""We're pleased to once again partner with Sony as we continue to believe in the power of HDTV for all viewers."" ""There is no stronger entertainment combination than major sporting events in HD and Sony's digital television lineup,"" said Tim Baxter, Senior Vice President of Sony Electronics' Home Products Division. ""Sony DTVs bring the big action home. Once consumers experience the AFC Playoffs and the Super Bowl in spectacular high-definition sight and sound, they'll never look at the sporting events the same way. It's really like no other home theatre entertainment."" This fall, CBS began its fifth year of presenting the majority of its primetime lineup in high definition. For the last four years, CBS also has aired HD productions of the NCAA Men's Basketball Final Four and Championship Games, as well as The MastersÆ Golf tournament. CBS also broadcast the 2001 Super Bowl and all of the 2003 AFC Playoffs in HDTV. One hundred and fifty-one of CBS's owned and affiliated stations are currently broadcasting in digital, covering approximately 91.5 percent of the nation and by the end of the year will reach 95 percent. CBS Sports and Sony were responsible for the first-ever broadcast of a professional football game in high-definition format on Sunday, November 8, 1998 when the broadcast featured the AFC East Division co-leaders, Buffalo Bills against the New York Jets on the CBS Television Network. The game was the first of four high-definition games presented by CBS Sports and Sony during the 1998 season. For additional information on Sony products, visit www.sonystyle.com. For more information about the NFL on CBS, visit cbs.sportsline.com/u/cbs/schedule/nfl.htm. 

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