Adobe Premiere Pro Redefines the Economics of High-Definition Video Production at NAB2004

12-Apr-04

Adobe Systems Incorporated announced it will demonstrate Adobe Premiere Pro with high-definition (HD) video solutions during the National Association of Broadcasters (NAB) event in Las Vegas from April 19-22, 2004. BOXX Technologies, Matrox, Canopus, Cineform, Bluefish, Black Magic, and 1 Beyond are among the companies showing new HD solutions based on Adobe Premiere Pro, at the Adobe booth (#SL4730) and throughout the show floor. The wide range of HD solutions available with Adobe Premiere Pro -- from HDTV to uncompressed 1080i - that enables users to select a solution to fit their needs. Adobe Premiere Pro-based HD systems can be configured for as little as $5,000, significantly changing the economics of delivering HD content. Adobe offers a scalable platform, as customers move from DV to HD using the familiar Adobe Premiere Pro environment -- whether editing DV on a laptop or HD on a net-worked broadcast system. Bringing HD post-production to the desktop lowers invest-ment costs and makes HD accessible to more post-production facilities. In addition to the range of formats, Adobe Premiere Pro-based systems offer a range of real time effects including transitions, motion, 3D, color correction and titling. Together with Adobe After Effects, Adobe Premiere Pro provides a smooth workflow for a complete HD post-production solution. ""Having HD on the desktop with Premiere Pro gives me amazing power at an unprecedented price,"" said Scott Bryant, Owner and Creative Director of STEAM, a graphic-based production and post company based in Santa Monica. ""The advanced integration between Premiere Pro and After Effects creates a simply unbeatable combination for professional HD production."" ""We are excited to be working with Adobe to provide affordable high-definition desktop editing solutions on Microsoft Windows XP,"" said Dave Fester, General Manager, Windows Client division, Microsoft Corporation. ""Just as high-definition technology is transforming the viewing experience for consumers, Adobe Premiere Pro is transforming the high-definition production experience for professionals on their Windows XP desktop."" Also at NAB, David Trescot, Senior Director of Digital Video at Adobe will be the featured presenter in the NAB Multimedia World Super Session, ""The High-Def Desktop"" on Monday, April 19 in the Las Vegas Convention Center, room #S219 from 10:45 am-12:00 pm. Other participants include Dave Fester, general manager of the Windows Client division of Microsoft Corporation and Scott Bryant, Owner and Creative Director of STEAM in Santa Monica, California. Adobe Premiere Pro is available for an estimated street price of $699 and can be up-graded for an estimated street price of $199 from any previous version. Adobe Pre-miere Pro is part of the Adobe Video Collection Professional Edition for Windows XP, which includes Adobe After Effects Professional, Adobe Audition, Adobe Encore DVD, and Adobe Photoshop CS for an estimated street price of $1,499. The Standard edition, which contains After Effects Standard and does not contain Photoshop CS, is available for an estimated street price of $999. For more information, please visit www.adobe.com.

Read More:
http://www.adobe.com