Avid Licenses Sonic DVD Technology; Integrates Sonicís DVD Solutions Across Avid Video Editing Product Lines

Vision-Optimized Encoding Algorithms Deliver High Quality at Low Bit Rates for DTV Use, Camcorder/DV-to-DVD Transfers

22-Apr-04

Sonic Solutions and Avid Technology, Inc. announced that they have entered into a multi-year licensing and co-development agreement to integrate Sonicís industry-leading DVD technology across Avid nonlinear editing product lines. As part of the agreement, the two companies are debuting Avid DVD by Sonic, a new professional DVD creation product that is fully integrated with the new Avid Xpress Studio suite, as well as the Avid Studio Tools option for Media Composer Adrenaline, giving customers the ability to quickly and easily create advanced DVD titles from their finished video projects. Avid also plans to bundle Sonicís DVDit! 5 and ReelDVD LE software as standard components of the award-winning Avid Xpress DV, Avid Xpress Pro and Media Composer Adrenaline products.ìWeíre committed to providing our customers with top-quality tools for editing, finishing, and mastering high-profile film and video projects. For the past five years, weíve bundled Sonicís industry-leading DVD authoring applications with our editing products, and now weíre extending our relationship with Sonic to deliver a DVD authoring tool that is even more integrated into the nonlinear editing environment,î said Charlie Russell, Senior Manager of Product Marketing for Avid. ìAvid DVD by Sonic combines Sonicís top-of-the-line DVD technology with the Avid interface our customers know and love. And our Avid MetaSync capability ensures that this new tool works with our editing applications in ways never possible before - such as enabling editors to create DVD chapter markers right within the Avid timeline.îRolf Hartley, senior vice president and general manager of Sonicís Professional Products Group, said, ìDVDs generate more revenue than any other format for theatrical, corporate, and educational videos. With Sonicís industry leading DVD technology, Avid editors can now offer complete end-to-end video production and world-class DVD creation services.î Avid DVD by Sonic offers easy creation of sophisticated interactive DVD titles and supports the OpenDVD standard, which allows finished DVDs to be edited without requiring re-authoring. The product also smoothly combines 1.33:1 and 1.78:1 video aspect ratios in a single project, supports the new double-layer disc burning technology, and includes up to eight tracks of 5.1-channel Dolby Digital audio and 32 subtitle tracks for easy versioning and localization. Avid plans to include Sonic DVDit! with Avid Xpress DV 4.5 software, scheduled to ship in Q2 2004. ReelDVD LE will be included with both the Avid Xpress Pro 4.5 and Media Composer Adrenaline 1.5 products, also scheduled to be available in Q2 2004. Avid DVD by Sonic is expected to be available in Q2 2004 and will be priced at $1,995 USMSRP as a standalone product; it will also be included in the Avid Xpress Studio and Avid Studio Tools packages.For more information about Avid, please visit www.avid.com; For more information on Sonic Solutions, please visit www.sonic.com.

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http://www.avid.com
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