Gamers Vote With Their Clicks, Pick Most Anticipated Games of 2004 During Recently Concluded 2004 E3 Convention

21-May-04

ìHalo 2,î ìGrand Theft Auto: San Andreas,î ìLegend of Zelda,î and ìHalf Life 2î Top The Charts Coming Out of Gamingís Biggest Trade Show, According to IGN/GameSpyís GamerMetrics. More than 273,000 gamers checked out editorial previews, screen shots, movies, and other content about Microsoftís upcoming ìHalo 2î game for the Xbox during IGN/GameSpyís coverage of the Electronic Entertainment Expo (E3), making ìHalo 2î the most popular game out of the nearly 700 titles covered in IGN/GameSpyís E3 coverage, according to GamerMetrics, IGN/GameSpyís new Customer Intelligence Tool. GamerMetrics tracks awareness, purchase intent and critical competitive product relationships based on real-time information gathered from the users that visit IGN.com. More than 2.2 million gamers visited IGN/GameSpyís E3 coverage during the three days of the trade show, held May 12-14 of this year. IGN/GameSpyís more than 70 editors from IGN.com, GameSpy.com and TeamXbox.com published more than 2,300 articles, more than 12,000 screen shots, and thousands of movies on the games shown at E3. ìIGN.com covered E3 more comprehensively, more deeply and more accurately than any other source,î said Peer Schneider, Network Director of IGN/GameSpy, ìand our GameSpy.com and TeamXbox.com sites provided even more depth and breadth of coverage to offer an unparalleled information experience for anyone interested in games. Using GamerMetrics, we can see how our gamer audience ëvotes with its clicksí to show which upcoming titles they are most interested in and most likely to buy.î IGN/GameSpyís GamerMetrics collates information from two sources -- from the anonymous site usage behavior of all of IGN.comís users and from in-depth panel-based feedback on interest in specific titles from 250,000+ panel members -- to provide real-time, in-depth feedback about the popularity of specific game titles. GamerMetrics tracks, among other things, the number of gamers that view editorial content about specific titles and the number of gamers that have these titles on their ìwish listî of games they intend to buy. GamerMetrics tracks more than 23,000 titles across all major platforms, including the new upcoming handheld platforms from Nintendo (the Gameboy DS) and Sony (the PSP). According to GamerMetrics, the following titles topped gamer wish lists as of IGN/GameSpyís E3:PlayStation2 1. Grand Theft Auto: San Andreas (Rockstar Games) 2. Medal Gear Solid 3: Snake Eater (Konami) 3. Gran Turismo 4 (Sony), 4. Devil May Cry 3 (Capcom) 5. Final Fantasy XII (Square Enix)Xbox 1. Halo 2 (Microsoft) 2. Conker: Live and Reloaded (Microsoft) 3. Doom 3 (id Software) 4. Dead or Alive Ultimate (Tecmo) 5. Fable (Microsoft)GameCube 1. The Legend of Zelda (Nintendo) 2. Metroid Prime 2: Echoes (Nintendo) 3. Resident Evil 4 (Capcom) 4. Star Fox 2 (Nintendo) 5. Paper Mario 2 (Nintendo)PC 1. Half-Life 2 (Vivendi) 2. Battlefield 2 (EA) 3. Doom 3 (Activision) 4. Tom Clancyís Splinter Cell 3 (Ubisoft) 5. The Sims 2 (EA)Nintendo Gameboy DS 1. Super Mario 64X4 (Nintendo) 2. Mario Kart DS (Nintendo) 3. Bomberman DS (Hudson Soft) 4. Sonic E3 Demo (Sega) 5. Egg Monster Heroes (Square Enix)Sony PSP 1. Metal Gear: Acid (Konami) 2. Gran Turismo 4 (Sony) 3. Final Fantasy VII: Advent Children (Square Enix) 4. Dynasty Warriors (KOEI) 5. Ridge Racer (Namco)These lists are one example of the kinds of knowledge GamerMetricsí subscribers -- publishers, developers, retailers, analysts, investors, and licensing partners -- can derive to better understand the gaming market and the business potential of each title. Offering both topline and incredibly granular critical market information on game titles, GamerMetrics sheds light on the purchase interests of the game community as a whole as well as of specific market segments, including by platform, by genre, by age or by other characteristics. For more information on IGN/GameSpy, please visit www.IGN.com; For more information about GameSpy, please visit www.gamespy.com; For more information on Team Xbox, please visit www.TeamXbox.com.

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