Interactive Television Alliance And NATPE Offer Joint Membership; TV Industry Trade Groups Explore Cooperative Relationship

14-Jul-04

The Interactive Television Alliance (ITA) announced an offer to include a NATPE (National Association of Television Program Executives) annual membership for independent ITV consultants that join the ITA as Professional Members. Likewise, current NATPE members who join the ITA can deduct the cost of their NATPE Membership from their ITA dues. NATPE and the ITA are exploring new ways to work together. This includes ITA participation in the upcoming NATPE TV Producer's Boot Camp (see www.natpe.org). It also includes the co-location of the ITA Annual Meeting at NATPE's annual convention and expo, NATPE 2005, this January in Las Vegas. ""This is a natural partnership that is truly beneficial to all,"" says ITA President Ben Mendelson. ""ITA Professional Members get the benefit of a respected, established organization, while NATPE integrates new members experienced in advanced television technology."" NATPE President Rick Feldman adds, ""As TV programming becomes increasingly interactive, our members will want to explore the new revenue streams provided by the new technologies. An alignment with the ITA is a shortcut to absorbing these skills."" About ITA And NAPTE:The Interactive Television Alliance (ITA) is an independent, non-profit trade, and professional organization representing the broad interests of the entire iTV industry. Member companies come from all segments of the television industry: content (networks & programmers), distribution (cable, satellite, broadcast, broadband), advertising (brands & agencies), and technology (devices & applications). For more information, go to www.itvalliance.org. The National Association of Television Program Executives (NATPE) is a global, non-profit organization dedicated to the creation, development and distribution of televised programming in all forms, across all platforms. NATPE develops and nurtures opportunities for the buying, selling and sharing of content and ideas. For more information, go to www.natpe.org.

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