Monster Cable And CEA Team Up To Subsidize Mobile Electronics Certified Professional (MECP) Certification; Program Will Provide Key Support To Mobile Industry By Certifying Installation And Store Personnel

28-Jul-04

Monster Cable Products, Inc., has partnered with the Consumer Electronics Association (CEA) to help Mobile industry installers and store personnel boost their knowledge and career by subsidizing Mobile Electronics Certified Professional (MECP) study materials and certification. The certification helps educate mobile professionals how to present better solutions to their customers by introducing car audio as a complete system -- speakers, subwoofers, interconnects, amplifiers -- as opposed to ""stand-alone"" audio components. The study material covers the latest information about on-board navigation and multimedia systems, as well as audio, security, troubleshooting, power, shop safety, mobile computing and installation techniques. Qualifying program participants will receive $100 worth of Monster Performance Car products. This subsidy is available exclusively to Monster retailers' store and installation staff who be-come MECP-Certified between August 1 and December 31, 2004. The $100 voucher, redeemable for Monster Performance Car product, is designed to help cover participants' cost of the MECP testing itself, which can range anywhere from approximately $60 to $114, including study materials. Monster Performance Car is Monster's latest in a growing line of car power delivery solutions, connectors, interconnects, speaker cables and iPod accessories, all designed to deliver the highest-quality aftermarket performance car and mobile entertainment experiences. ""When a customer wants to upgrade their car audio, security, navigation or wireless systems, they look to the installers or store personnel for the knowledge, expertise and professionalism required to help guide their purchase decisions,"" said Gary Shapiro, President of the Consumer Electronics Association. ""MECP Certification is designed to give retail personnel that knowledge, and we're proud to partner with Monster to bring it to the industry as a whole."" ""The mobile industry has given Monster a lot, and we're excited to have this opportunity to give back,"" said Peter Radsliff, Monster's Director of Product Development and Marketing. ""Partnering with CEA to offer MECP Certification is a natural extension of the training programs Monster already provides to its dealers."" The MECP certification program has many benefits, including convenience: partici-pants can be certified at the local library, at industry events including the International Consumer Electronics Show, and even in a retailer's own store. With the participant's permission, Monster will also feature those attaining MECP certification on a ""Wall of Fame"" at the MonsterCable.com Website, including their name, photo, curriculum and employer. Successful certified professionals get two documents to showcase their achievement -- a voucher for $100 of Monster Performance Car Merchandise and an official certificate to display in their store. Other key certification benefits include career and income-enhancing knowledge and training, along with exposure to the latest real-world theory and techniques required to survive -- and thrive -- in the installation bay. For more information on Monster Cable, please visit www.MonsterCable.com.

Read More:
http://www.MonsterCable.com