Tweeter Explains How To Watch The Olympics In HD

10-Aug-04

Tweeter Home Entertainment Group has put together a how-to guide for those who want to watch the 2004 Summer Olympics in high-definition. This year marks the first year that the Summer Olympics will be broadcast in HD. ""The Summer Olympics shine a light on sports that have a huge enthusiast base, but typically a low media profile,"" says Mark Richardson, Senior Vice President Marketing and Chief Brand Officer for Tweeter Home Entertainment Group. ""We understand that fans who do not have the luxury of traveling to Athens to see the action in person may want to pay tribute to their sport by watching it in crystal clear high definition. Yet, the issue of how to get an HD experience in your home still seems to be a mystery for many consumers."" Step 1: The HD Programming NBC will broadcast 399 hours of HD Olympic programming. With 124 HDTV affiliates with the potential to cover 86 percent of the country, most US consumers will be able to view the programming through an HD antenna or HD cable signal. Step 2: The HDTV There are many high definition television options to choose from -- Plasma, LCD, DLP, rear projection, etc. Tweeter offers free in-home consultations to help determine which size, shape, and price point will be the best fit for each client's room and budget. Step 3: The Sound The TV is only half of the experience. HD programming also includes Dolby Digital sound. You can even hide speakers in your ceiling or wall to surround yourself with the roar of the crowd, the crack of a baseball bat or the proud Olympic theme music. NBC will provide Olympic high definition coverage of six sports. Those sports include swimming, diving, gymnastics, track and field, medal rounds of basketball, and the men's soccer gold medal final. The 2004 Summer Olympics begin on Saturday, August 14, 2004 and conclude on Sunday, August 29, 2004 Further information on the Tweeter Home Entertainment Group can be found at www.twtr.com or www.tweeter.com.

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