Samsung Debuts The Largest LCD TV On The Market - The 1080P Capable 46-Inch LTP468W; 16.7 Million Colors, 2 Million Pixels, 46-Inch Screen, Widescreen Aspect Ratio, And 12ms Response Time

16-Sep-04

Samsung Electronics announced the introduction of the worldís largest LCD TV available to the consumer -- the 46-inch LTP468W. Crisp and clear from corner to corner, the new 46-inch LCD TV is the first consumer flat-panel TV on the market to boast a 1920 x 1080p native resolution, the highest of the 18 ATSC formats. Samsungís LCD TVs offer a combination of crystal clear images housed in the industry's most svelte and attractive cabinets. Having quickly captured the number-two market share position with this blending of function, style and value, Samsung now takes performance to new heights with this largest available LCD display. ìSamsung retains the crown of Worldís Largest LCD TV but this set is more about performance than size,î said Jim Sanduski, Vice President for Samsung Electronic Americaís Visual Display Products Group. ìThe LTP468W offers an unparalleled balance of design and function plus the worldís finest LCD picture. This shows that larger-sized direct view LCD for home theater is here now.î The LTP468W has a 800:1 contrast ratio and a brightness rating of 500 cd/m2. With an industry leading 12-milisecond pixel response time the LTP468W is optimized to handle fast moving video. Horizontal and vertical viewing angles are up to 170 degrees. The LTP468W also boasts Samsung's latest generation of DNIe picture enhancement circuitry delivering improved contrast, detail, color and video motion optimization. While 1080p is the format the broadcast industry is moving toward with more and more programming appearing every day, the set's internal high quality scaler can handle any video input format and display the signal in the set's native high resolution. ""The entertainment community is headed in the direction of the 1920 x 1080 format, both Interlaced and Progressive,"" commented Robert Seidel, CBS Television Network's Vice President of Engineering & Technology. ""For the last 5 years CBS has been using the 1920 x 1080 format for all of our HDTV programming including primetime, daytime, movies, special and sports broadcasts. Our sister network MTV produced the MTV music awards in 1920 x 1080 /24p. Showtime and UPN are using 1920 x 1080 as well. In fact, of the 23 HD channels or services announced to date, 20 are using the 1920 x 1080 format. If we look at the TV industry as a whole, a significant number of shows currently in production are captured in the 1920 x 1080/ 24p format for all the major networks. So the content is out there.""Like many of its predecessors, Samsungís LTP468W delivers a variety of outstanding features including 2 tuner PIP, DVI and dual component video inputs. The LTP468W will also add the latest digital video connector -- HDMI. Samsung has already broken ground on a 7th generation LCD fabrication plant and will continue to focus on larger LCDís for consumer use, and has already demonstrated a prototype 57-inch LCD HDTV at the ICES this past January. The LTP468W boasts a sleek new cabinet housing an impressive JBL stereo speaker system with 30 watts of total audio power. The latest SRS TruSurround XT technology makes for an exciting simulated surround experience. The sweeping design of the LTP468Wís cabinet is impressive indeed and is sure to become the focal point of any high tech or style-savvy home. Sitting atop a round swivel base the set weighs in at less than 100 lbs. The LTP468W will be available in Q4 2004 for an MSRP of $9,999.Please visit www.samsungusa.com for more information.

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