Helius Delivers High Definition Video Marketing Platform for Retailers; Integrated New Product Enables 'Side By Side' Comparison Of Televisions

11-Oct-04

Helius, Inc. a leader in business class data broadcasting solutions, today announced the integration of the Sencore HDTV998 decoder card as an option on the Helius MediaGate Router platform. This solution enables retailers who promote and sell High Definition (HD) monitors and televisions to demonstrate these devices with identical, synchronized content playing on both the HD set and the Standard Definition (SD) set. Retailers can use this powerful point-of-sale tool to promote the sale of HD TVs. The combination of the Helius MediaGate Router platform and the Sencore HDTV card gives retailers the ability to display content simultaneously across both High Definition and Standard Definition televisions. The Helius MediaGate Router provides a simple, secure and reliable platform for content delivery, storage, management and playback of rich media content. The Helius MediaGate Router also provides tools such as user-defined play lists, video playback reporting, store traffic and impressions reporting and much more. Utilizing the Helius MediaWrite system for content delivery, retailers are able to deliver both generic and customized content securely to their locations worldwide maximizing merchandising investments across their product lines. ""High Definition Television is miles ahead of the standard signals we have today,"" said Dana Nachreiner Director Of Engineering, Sencore Inc. ""HD television is unrivaled in picture quality and sound. With this new HDTV delivery system customers can dramatically see for themselves the products that will best serve their needs."" ""A number of retail customers have requested a solution that would enable side by side comparison of their HD televisions with their SD televisions,"" said Myron Mosbarger, CTO at Helius. ""They want to use custom content and have it play in both formats so that customers can see the advantages of the HD format. By integrating the Sencore card into our platform, we have delivered a robust, best-of-class offering for these organizations.""