Outdoor Channel Inks Deal With PRN Corporation

Channelís HD Content To Air In Retail Outlets Across The Country

20-Oct-04

Management of The Outdoor Channel (TOC), announced today a deal with Premier Retail Networks, Inc. (PRN) that will place Outdoor Channel 2 HD programming in big-box retail outlets and TV departments where HDTV sets are sold across the country including Wal-Mart, SAMíS CLUB, Best Buy, Sears, Circuit City, and Costco. Under the agreement, TOC will provide PRN with a broad array of native 1080i footage, updated weekly. PRN will then select and air scenes they believe to be most effective in boasting the benefits of high definition technology. Content provided by Outdoor Channel 2 HD will begin airing on PRN next month, and will include video of fishing, wildlife, rodeo, motorsports and other action-oriented outdoor activities, with an emphasis on spectacular outdoor scenery. ""We are thrilled to be part of PRN's impressive network, reaching into the most prestigious consumer electronic stores in America,î said Andrew Dale, President and CEO of The Outdoor Channel. ìThe native HDTV footage we offer is unsurpassed in quality and excitement, and takes full advantage of this new technologyís key strength- the ability to provide lifelike detail in a big picture. Outdoor Channel 2 HD will feature cutting-edge outdoor sports programming sure to motivate Americans to purchase HDTV sets. We are fully-committed to helping retailers move their customers to this incredible new technology.î Peter Cullen, General Manager for PRNís Home Electronics Network stated, ìWe are always expanding the amount of HDTV programming available at retail, and we are excited to include The Outdoor Channel as a valuable programming partner. The Outdoor Channel will offer our viewers the best HD experience available in outdoor sports programming.î