MX Entertainment And Best Buy Enter Agreement To Promote MX DVD Multi-Channel Video Technology

10-Nov-04

Best Buy Co., Inc. and MX Entertainment, Inc., a privately held company, today announced a strategic alliance to deliver innovative music DVDs to Best Buy's entertainment customers. As part of the alliance, Best Buy will offer music DVD publishers incentives to use MX DVD technology in their music DVD products. Best Buy will market and promote MX enhanced music DVD products with in-store marketing as well as print and on-line advertising. In addition, MX Entertainment will be producing exclusive music DVD titles directly for Best Buy. ""MX Entertainment's technology unleashes multi-angle viewing enjoyment from any DVD player,"" said Richard Doherty, Research Director for the Envisioneering Group. ""By working with musicians, MX DVDs are better than front row center, delivering an on-stage concert pass to enjoy performances in a way only the artists themselves have experienced. ""MX Entertainment is setting a new standard for music DVDs by letting viewers see what they want, when they want. MX DVD Multi-Channel Video technology (MX DVD) allows viewers to choose between multiple and simultaneous video tracks on their DVD player, enabling game-style interactivity that gives the viewer total control over their DVD viewing experience. MX DVD technology is compatible with all existing DVD players available on the market today. ""Best Buy was an early retail supporter of DVD Video and we plan on staying on the forefront of new media formats like MX DVD,"" said Gary Arnold, Senior Vice President Of Entertainment For Best Buy. ""MX DVD provides a high quality, interactive live concert DVD experience, as proven with past projects such as the Rolling Stones 'Four Flicks' DVD 'Select-A-Stone' special feature. MX Multi-Channel Video gives viewers more content and more choices, raising the bar of quality for music DVDs.""""MX is thrilled to expand our relationship with Best Buy and showcase our unique music DVD experience for Best Buy's customers,"" said Zane Vella, President And Co-Founder Of MX Entertainment. ""MX gives music fans a new way to experience the excitement of a live concert in their living rooms.""