In Time For Holidays, Home Cinema Projector From Mitsubishi Digital Electronics America Now At Retail

18-Nov-04

Mitsubishi Digital Electronics America's Presentation Products Division today announced its new retail distribution outlets for the home cinema projector market. It is launching the new venture with its home theater projector product, the Mitsubishi Home Cinema HC900U projector, by making them available at Best Buy, Fry's and ABC Warehouse locations nationwide. ""Home theater projectors are making the move from high-end, custom-installed theater components to something that would work in typical living and family rooms,"" said Steve Medina, senior manager of product planning and development for Mitsubishi Digital America's Presentation Products Division. ""In response to this trend we have introduced our first product designed specifically for the mainstream home theater audience. Now, new retail customers can see a quality projector capable of a fabulous 300-inch screen image from a tiny six-pound box."" At a holiday MSRP of $2,995, the HC900U offers bright, high-contrast big-screen viewing at a price competitive with smaller direct-view and rear projection alternatives.The HC900U is powered by DLPô chip technology and offers Mitsubishi's CineRichô Color, which controls white enhancement. CineRich Color lets users enhance white level for sports or videogames, or enhance color for the best cinematic experience. With 1,500 lumens of brightness and up to a 4,000:1 contrast ratio, the HC900U provides customers with the type of image they have come to expect from direct-view and rear-projection televisions. This new projector also features Mitsubishi's proprietary CineViewô video processing technology. Its CineFocusô technology provides an electronic aperture control that increases black and contrast levels automatically; users may also adjust the settings individually. ""The holiday home theater market is going to be very exciting this year,"" said Aki Ninomiya, vice president, Mitsubishi Digital Electronics America's Presentation Products Division. ""The availability of these projector products at retail is a creative and flexible alternative to those wanting the home cinema experience at a very affordable price."" For more information, visit http://www.mitsubishihomecinema.com/

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