Digital Projection's Sales Of Its Lightning 35HD Signals New Era Of Widescreen Format For Staged Events

17-Dec-04

Since introducing its premier 3-chip DLPô Professional series projector earlier this year, the 2048 x 1080 native resolution LIGHTNING 35HD, Digital Projection International (DPI) has announced notable sales of the projector to a number of top staging companies for use in large-venue, wide format applications. DPI believes the increasing use of widescreen projection through 2004 is a clear indication that 2005 will be a banner year for the adoption of widescreen formats in staged events of all magnitude.Many of the companies investing in fleets of LIGHTNING 35HD 'Professional' series projectors are widely perceived as the staging industry's trendsetters. Among those purchasing the DPI's flagship projector, American Hi Tech Rentals (Houston, TX), LMG (Orlando, FL), Media Solutions (Las Vegas, NV) and VER (Los Angeles, CA) have notably contributed to supporting the industry-wide movement to the platform.For example, Les M. Goldberg, Founder, President and Chief Executive of LMG, has grown his business into a multi-million-dollar service provider with offices nationwide, by being among the first-to-market with leading-edge technologies. According to him, LMG will soon be offering a multitude of exclusive High-Definition solutions and services, and DPI's LIGHTNING 35HD is an important part of these plans.""We've invested millions of dollars in HD, and Digital Projection's LIGHTNING 35HD is an integral part of that investment,"" said Goldberg. ""Digital Projection offered LMG the right product at the right time and, in my opinion, no other projector is comparable.""In fact, DPI has already experienced the ripple effect from these fleet sales. Most recently, New York City-based K2 Imaging completed a project at Radio City Music Hall, utilizing their LIGHTNING 35HD to display live 'red carpet' coverage during a movie premiere.""I'm excited to continue revealing a new level of image quality for my clients,"" said Karl Mehrer, President of K2 Imaging, Inc. ""The outstanding performance of this machine and the unflagging support of Digital Projection gives me the confidence to take my 35HD anywhere, anytime and establish a new standard of expectation for anyone that witnesses it in action.""""HD content and widescreen projection is obviously reaching a step increase in utilization"", said Mike Levi, President of Digital Projection, Inc. ""A number of companies considering their investments in HD hardware are now encouraged to make purchase commitments because they see clear evidence that the investment is justified by future returns. We are grateful to the our first customers, the visionary early adopters, for predicting the trend, taking the lead and making the capabilities of the LIGHTNING 35HD available to their top show producers and event planners."" Much of what the LIGHTNING 35HD offers in terms of performance and usability is strikingly different from any other projector. Weighing-in at less than 275 lbs and only 44-inches long, the 35HD is vastly lighter and smaller than any other 2K projectors in the true large-venue performance class. Also, its revolutionary modular electronic system, the MMS 1000, provides unparalleled input connectivity, four-side soft -edge-blend and optional geometric warp and seamless switching. The LIGHTNING 35HD/MMS 1000 system capabilities are further enhanced through DigiLink, DPI's noise-free, single-wire fiber optic connection between the electronics and the projector. The projector's user-driven mechanical design provides best-in-class flexibility and the ultimate in simplicity when rigging, stacking and aligning any of DPI's Professional series displays.""The most important thing we've learned over the years, is listening intently to and learning from our customers,"" said Levi. ""Their insight is the magic ingredient that enabled DPI to raise our large-venue products to the level the ""Professional Series"" represents. It is rewarding to know that the stagers who helped us define the LIGHTNING 35HD are among the very first to benefit from its capabilities.""