RCA Television's 'Home Court Advantage' Promotion Reaches Out To College Basketball Fans With Affordable Widescreen HDTV Products

4-Mar-05

As the national collegiate basketball championships approach, the RCA brand is ceding home court advantage to consumers with a dynamic promotion that assures affordable prices on an array of high-definition sets in widescreen sizes ranging from 40- to 61-inches. TTE Corporation, the developer and manufacturer of RCA brand television sets for the U.S. market, is unveiling the ""RCA Home Court Advantage"" with an advertising promotion in USA Today. The ads tout ""slam dunk savings"" on over 20 new models capable of delivering HDTV images so real that fans will feel they're watching from courtside.""The RCA Home Court Advantage is part of our 2005 strategic direction to expand the appeal of digital television to more consumers and to drive value across all categories of digital displays,"" said Al Arras, President of TTE Corporation. ""This promotion will enable consumers to purchase an all-new, fully integrated 44- or 50-inch DLP˙ HDTV or a 40- or 52-inch RCA HDTV Monitor with terrific savings."" The RCA ""Home Court Advantage"" features 23 RCA and RCA Scenium digital televisions including 15 models based on Texas Instruments' Digital Light Processing (DLP) technology that offers good picture performance in lightweight designs and space-saving slim-line cabinets. All the models featured in the campaign are available at national retail stores as well as independent retailers throughout the country. Among the DLP models included in the promotion are the 61-inch RCA Scenium Profiles HD61THW263 ultra-thin HDTV with a cabinet 6.85 inches deep and weighing 135 pounds. The industry's only rear-projection HDTV capable of hanging on a wall, the HD61THW263 was awarded several honors including the prestigious 2005 Best of Innovations for outstanding digital display, the highest honor accorded by the International CES Innovations Design/Engineering competition. Priced at only $6,999, the model is joined in the Home Court Advantage promotion by the new 50-inch RCA Scenium Profiles HD50THW263 that is available for $4,999. Rounding out the DLP models are 12 fully integrated HDTV Sets that do not require a separate set-top tuner to receive HDTV broadcasts. Ten of the featured models include an integrated ATSC Tuner/Decoder plus Digital Cable Ready circuitry that enables the consumer to easily receive cable HDTV programming as well as over-the-air HDTV broadcasts with no requirement for a separate digital cable set-top box.Additional features include: -HDMI interface that combines video and audio into a single digital interface for connection with DVD players, set-top boxes and other audio/video devices -7-Band Graphic Equalizer and Digital Audio Output for optimum connection of premium sound components -Audio outputs (L/R plus subwoofer) and analog A/V record outputs for recording digital programming on standard VCRs In addition to DLP models, the RCA ""Home Court Advantage"" campaign includes eight 16x9 widescreen HDTV Monitors. These models feature precision CRT technology that produces sharp, high-resolution images, crisp detail and strong transition between images. The HDTV Monitors also feature progressive scan for smooth film-like color images.Additional features of the CRT HDTV Monitors are: -Digital Comb Filters that separate black-and-white detail from color information to virtually eliminate edge crawls and rainbow effects -IntelliFocus˙ Digital Auto Convergence that digitally optimizes convergence for the sharpest possible picture -Dual HD Component Inputs (SYNCROSCAN˙) auto-adjusting inputs that allow a wide array of components (DVD players, satellite or cable boxes) to be connected simultaneously for simple, convenient hook-ups -DVI Input with HDCP that allows transmission of uncompressed digital video signals from a set-top box to a digital TV for pure digital transmission -Virtual DolbyÆ with Dual Cone Speakers that use the television's left and right speakers to simulate surround sound and create a ""live performance"" experience