Samsung Electronics DLP HDTVs Endorse ATI As The Digital TV Technology Leader

New HDTVs optimized for performance with Xilleonô 226 and Theaterô 313

6-Apr-05

ATI Technologies Inc. announced that Samsung Electronics Co. Ltd. has chosen Xilleonô 226 and Theaterô 313 for its new line-up of DLP (Digital Light Processing) high-definition digital televisions. These new DLP HDTVs take advantage of the display features in Xilleon 226, while delivering reception capabilities thanks to Theater 313.Currently available in the United States and Korea, the core range ofSamsung DLP HDTVs, featuring Xilleon 226 and Theater 313, includeHLR-4266W, HLR-4677W, HLR-5087W, HLP-5067W, HLR-5067W, and HLR-5688W.As a continuation of the cooperative alliance established in 2003, SAMSUNGhas selected ATIís Xilleon and Theater chips in their series of mainstreamto premium HDTVs for the worldwide market. Unit sales for the United States HDTV market alone is expected to reach 11.9 million in 2006 and 16.2 million in 2007 according to the Consumer Electronics Association.ìSamsung recognizes ATI for world class DTV semi-conductor capabilitiesmatched by visual display technical leadership,î said Mr. BooKeun Yoon,Senior Vice President of Samsung Digital Media Network, SAMSUNGElectronics. ìSAMSUNG chose ATI based on the companyís DTV expertisecombined with market leading features.îìATI is very proud to deliver market leading HDTV technology with Samsung-- one of the worldís largest consumer electronics manufacturers,î saidDaniel Eiref, Director of Marketing, DTV group, ATI Technologies Inc.ìTogether ATI and SAMSUNG will be able to deliver an exceptional lineup ofHDTVs featuring Xilleon and Theater to customers who will benefit fromoutstanding HD reception and display.îXilleon 226 integrates into a single chip all the processing, graphics,video, audio, and I/O (input and output) capabilities needed in a set-topbox or digital TV. Included are a 300MHz MIPS? CPU (central processingunit), dual-HD (high-definition) capable MPEG decoder, audio decoder, dualdisplay engine, 2D and 3D graphics engine, conditional access, transportdemultiplexers, PCI (Peripheral Component Interconnect), USB (universalserial bus), and hard disk drive interfaces. Xilleon 226 also featuresspatial-temporal adaptive deinterlacing to ensure the highest quality videooutput.The Theater 313 incorporates a universal QPSK (quadrature phase shiftkeying) forward data channel (FDC) receiver and a BTSC/Dual FM demodulator and decoder. Theater 313 is configurable to operate in either theITU-J.83B/SCTE DVS-031 compliant 64 QAM or 256 QAM modes used by digital cable systems, the NTSC analog system, or the ATSC compliant 8VSB mode used in digital terrestrial broadcasting. For digitally modulated input signals (QAM or 8VSB), Theater 313 outputs a parallel or serial MPEG compliant transport stream.

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