Ultimate Electronics Names New President & COO

Randall Baumberger To Lead Newly Acquired Consumer Electronics Chain

25-May-05

Ultimate Acquisition Partners dba Ultimate Electronics, a national specialty consumer electronics and home entertainment retailer, announces Randall Baumberger will serve as the company's new President and Chief Operating Officer. Baumberger will oversee all aspects of the national retail chain, which is headquartered in Thornton, CO.""Having an experienced retail executive like Randall lead our organization is a critical step in the rebuilding of an exceptional brand and company,"" said Chairman and CEO, Mark Wattles, who recently acquired 32 Ultimate Electronics and SoundTrack stores. ""His experience in building brands in world-class organizations is a perfect complement to the existing passion and unparalleled knowledge of our employees.""Most recently, Baumberger was President of Game Crazy, the nation's fastest growing video game retailer with over 730 locations nationwide. Previously, Baumberger held senior executive positions in the retail and hospitality industries with The Walt Disney Company, GES Exposition Services, and PepsiCo.""This is an exciting time to be leading the Ultimate Electronics organization as it is clear their success over the years has been driven by their employees' incredible, unique relationship with their customers and the organizations' commitment to providing the best home entertainment experience in the industry,"" said Baumberger.