JVC: The Perfect Experience Studio Powered By Hachette Filipacchi Media U.S. To Debut On June 15 In New York City

13-Jun-05

A mecca for technology enthusiasts, a training ground for techno-phobes, and a lounge for the modern day hipster is set to arrive in New York City on June 15 at 40th Street and 5th Avenue (across from the New York Public Library) called JVC: The Perfect Experience Studio, powered by Hachette Filipacchi Media U.S. This 30-day experiential environment will feature free concerts with the hottest bands, movie nights, how-to sessions about technology and photography as well as demonstrations of the latest in consumer electronics for media-junkies and hipsters at no cost. Designed with futuristic interiors and contemporary furniture, JVC: The Perfect Experience Studio is a modern day showcase for the newest JVC technology and products. ìWe are always looking for new and innovative ways to leverage the DNA of our magazines brands in partnership with our advertisers to best serve their needs and objectives. In this case, Hachette and JVC are breaking new ground in presenting this exciting brand gallery experience"", said Stephen McEvoy, Senior Vice President, Corporate Sales and Marketing at Hachette. ìHands-on experience is the only way to truly appreciate todayís advanced, electronic entertainment technologies,î said Karl Bearnarth, Senior Vice President, Marketing for JVC Company of America. ìFor JVC, the studio is an opportunity for us to reach out directly to consumers ñ to let them see and hear our latest products and to learn about the technologies in a relaxed and entertaining environment.î JVC: The Perfect Experience Studio will entertain, educate and inspire visitors via a series of free events incorporating select Hachette Filipacchi U.S. magazines, including movie nights hosted by Premiere, photography seminars with American Photo and Popular Photography & Imaging and technology seminars conducted by Sound & Vision. Participants will have the opportunity to see the latest in high definition television technology and enjoy interactive entertainment, including an arcade of video games and a round of karaoke (using the multi-faceted JVC Everio camcorder to record to a disk that can be taken home). Friday and Saturday nights will feature musical performances by local talent.JVC: The Perfect Experience Studio will consist of four different areas. The Everio Room will highlight the JVC Everio hard drive camcorder as the ultimate digital media camera for every occasion and visitors will be able use the Everio to record their karaoke and movieoke experiences. The Living Room will be used for product demonstrations and seminars. The Game Room is designed for playing video games on large-screen, high resolution TVs and will include an area for visitors to relax and listen to music. The Media Room will showcase Movie Nights and will highlight JVCís new 70î HD-ILA high definition rear projection television, featuring technology once available only in JVC professional products. ""Marketers must strive to stir up a real connection between consumers and their products -- it's not enough to follow traditional tactics with today's intelligent consumer,"" said Al Silvestri, director of corporate marketing and creative services at Hachette. JVC: The Perfect Experience Studio location and hours: 5th Avenue at 40th Street, seven days a week from June 15th -July 13th. Hours: Monday to Thursday, 11amñ7pm, Friday + Saturday 11am ñ 8pm, Sundays 12pm ñ 6pm. 

Read More:
http://studio.jvc.com