September 21, 2009

The series introduces three premiere projectors that offer breakthrough video performance and pricing.

By Gary Reber

Runco®, the leading brand in luxury video solutions, today unveiled its LightStyle™ Series projectors. Comprising of the LS-3, LS-5, and LS-7 projectors, the Runco LightStyle Series combines flawless HD imagery and integration features with value pricing and sophisticated design elements that custom installers and their customers will revere.
“For more than 20 years, Runco has led the custom installation consumer electronics industry in video technology and innovation by manufacturing the finest home theater displays for the world’s most discerning and well-heeled customers. Now, our LightStyle Series completes Runco dealers’ projection portfolio by offering a never-before-seen combination of Runco performance and value price,” says Gerry Perkel, CEO of Runco. “This new entry-level, performance series enables Runco and our dealers to offer the most complete range of pricing and performance projector options in the industry.”
Designed from the ground up, each of the 1080p DLP™projectors incorporates Runco’s proprietary engineering, advanced features and performance enhancements to achieve an elevated home theater experience that
belies their respective price points. Runco’s LightStyle Series combines state-of-the-art DLP™-based SuperOnyx™ technology with Runco ConstantContrast™ and Vivix™ image enhancement and proprietary video processing to achieve deep black levels and significant contrast, each measuring above 10,000:1. All incorporate the ISF™ (Imaging Science Foundation) calibration suite for optimal performance in any room. These calibration tools feature day and night calibration memory settings, individual sharpness and noise reduction controls, programmable image memory selection keys, built-in test patterns and a dark room-optimized remote.
Designed to be incredibly reliable, and precisely for the specialty home theater market, Runco’s LightStyle Series provides the utmost in installation flexibility, including six lens options on the three-chip LS-7, while the 1080p LS-3 and LS-5 offer two lens options, to meet varying room and screen sizes. Each includes ample horizontal and vertical lens shift (the LS-7 with powered capabilities) to achieve optimal imagery even without ideal room placement. Runco’s intelligent horizontal and vertical lens shift technology is a
revolutionary software function for home theater projectors; it prohibits lens shift outside the image area to eliminate shadowing or image clipping.
Unlike Runco’s larger performance projectors that typically demand custom cabinetry and lifts, the LightStyle Series projectors are significantly more compact and can be easily affixed to walls or ceilings. The projectors are designed specifically to be visually stunning, featuring a deep-black finish and uniquely-designed chassis.
Runco Home Theater products are built with quality and craftsmanship to ensure an amazing experience. All Runco displays feature a two-year RuncoCare standard warranty. Runco RedCarpet extended service options are also available.
Runco products are exclusively available through its authorized dealer network.
Runco’s LightStyle LS-3 and LS-5 will ship in November 2009 and the LS-7 will ship in early December 2009. MSRPs are as follows: LS-3 is $4,995, LS-5 is $6,995 and LS-7 is $15,495. For more information on Runco, please visit

Tags: - CEDIA 2009 - - Runco International - - LightStyle Series projectors - - LS-3 - - LS-5 - - LS-7 -