March 27, 2010
Bang & Olufsen Expands Video Portfolio With New BeoVision 10 40-Inch LCD

Introducing The Thinnest Bang & Olufsen Television To Date

By Gary Reber

Bang & Olufsen, the Danish provider of high-end audio and video products, introduces its third video product to launch in the North American market this fiscal year.  BeoVision 10 is a full HD TV based on the new LED technology.
It features a 240 Hz LCD panel with impressive performance applying the latest picture improvement technologies. The 240 Hz technology, combined with sophisticated motion compensation, bring the performance of the LCD panel to an unprecedented level of smoothness.

In addition to the stunning picture, the slim beauty delivers impressive sound with its custom-made bass port design. BeoVision 10 has an integrated stereo speaker placed below the screen and covered by a fabric front. It offers integrated surround sound and a peripheral unit controller, electronic curtains and an extensive connection panel allowing up to five extra speakers for a surround sound setup.

Slim design thanks to LED-based LCD technology

The slim design of
href="">BeoVision 10 is obtained by applying a new LCD technology in which an edge-type LED backlight is used and by placing the chassis and loudspeakers below the screen. The backlight unit consists of a large number of white LEDs positioned on the edges of the panel. The light from the LEDs is spread evenly across the panel by means of an optical light guide system.

The entire TV solution is covered by an elegant front glass with a sophisticated anti-reflection coating and framed by a high-gloss polished aluminum profile on both the front and rear. The designer worked with surface treatment and angles to obtain maximum surface on the screen. The two aluminum profiles are angled which allows them to take up a minimal part of the total glass covered TV surface. The result is one large piece of black glass in a square format which enhances the impression of the TV as a piece of art or wall décor when switched off.   Furthermore, the designer ordered that the dimensions of BeoVision 10 resemble typical heigth and width measurements commonly found in posters and paintings, reinforcing the notion of blending in
with the owner’s décor.

The slim appearance is further enhanced by the curved rear profile that reflects the color of the wall and thereby gives the optical impression of being part of the wall. The frame is split into front and rear sections to make the TV look thinner. As a result, one can hardly see the rear frame, even when looking at the TV from an angle.

The combination of glass, high-gloss polished aluminum and a completely black screen makes BeoVision 10 an extremely versatile solution in any environment.

Genius acoustic solutions

Although BeoVision 10 is a flat screen TV, it offers anything but flat sound. It has a genuine active two-way stereo loudspeaker system with a center bass. The bass system is ported while the treble and midrange are working in a closed cabinet. The acoustic engineers have met the challenge of the slim TV, by creating a tailor-made bass port design. Placing the port opening behind the screen results in a better bass performance as noise and turbulence from this port are
masked by the screen.

“We expect to recruit many new customers with BeoVision 10,” says Zean Nielsen, President of Bang & Olufsen America, Inc. “This product is visually stunning, versatile, and has a very attractive price point that can fit into a variety of home environments.”

Freedom of color choice and wall placement

The appearance of the black glass surface is split by a rectangular fabric front cover for the speakers. The cover is surrounded by glass so it visually hovers above the glass surface. The cover will be available in black, white, silver, dark grey, blue and orange. The grill cover simply clicks into place via magnets, making it easy to change the speaker color whenever one  desires.

For extended viewing comfort, BeoVision 10 is discretely hinged on the left or right-hand side, allowing for manual adjustment up to a 45-degree angle from the wall when mounted on the optional wall bracket.

BeoVision 10 will be available in all North American showroom locations by summer 2010.  MSRP for television screen starts at $6248. As shown in stores, the price is $7675 which includes wall bracket, Beo4 remote, and upgraded anti-reflective screen.  Other upgrades are also available upon customer request. Additionally, Bang & Olufsen has decided to launch a 46-inch version at a later date.  Exact timing and details will follow.

Tags: - Bang & Olufsen - - B&O - - BeoVision 10 - - fulll HDTV - - LED LCD - - 40-inch - - 240 Hz -