January 19, 2011
Runco Expands Its LightStyle Series, Offers High-Bright Solution For Any Application

Adding to its award-winning LightStyle Series, the LS-HB High-Bright projector provides the perfect solution for expanding the home theater beyond a dedicated room.

By Gary Reber

Runco®,the leading brand in luxury video solutions, is pleased to announce an addition to the company’s LightStyle™ Series projectors, t he LightStyle LS-HB. This high-bright projector brings Runco into a whole new category, as this new projector excels outside of the dedicated home theater, where environmental factors such as lighting are not easily controlled. The LS-HB’s price point offers customers an affordable big screen video experience in virtually any room of the house.
Opening up new projector possibilities in the home, Runco’s LightStyle LS-HB is a single-chip 1080p projector that has been designed specifically to address the issue of installing projection systems in living rooms, media rooms, and entertainment spaces in the home; spaces Runco calls "Flex-Theaters" where big screen entertainment is only a portion of the room’s purpose. In Flex-Theaters, environmental factors such as sunlight and shadows can challenge even the highest-performance front projection systems. The LS-HB joins Runco’s LightStyle 3-chip DLP® solutions - the LS-10i, the LS-10d, and the LS-7 - to deliver acceptable video performance in these bright environments where clients wish to entertain or spend time with their families enjoying movies on BluRay® or DVD, watching television and cable programming or streaming video, browsing the internet, or utilizing computer applications to view their digital photography or home movies.
"With the LS-HB, we are able to provide our customers with a solution that they may have believed impossible: a vivid, big-screen entertainment experience in their living room," said Jennifer Davis, vice president of marketing for Runco. "The new LS-HB projector joins our stand-out line-up of LightStyle platforms to create real possibilities for front projectio n in spaces where the only solution previously available might have been a large flat panel television. By providing a solution for this new Flex-Theater space, Runco continues to pioneer home solutions, and redefines entertainment possibilities in the home."
Runco’s LightStyle Series projectors are a testament to Runco’s craftsmanship and video quality, and the addition of the LS-HB is no exception. The LS-HB boasts flawless 1080p full high-definition imagery, practical integration features that allow the projector to be controlled by the leading home automation systems, and a sophisticated industrial design that has won critical acclaim for its ability to complement any room’s decor.
Runco’s LightStyle Series combines state-of-the-art DLP-based SuperOnyx™ technology and delivers a very bright picture that measures 2,700lumens in high-brightness mode. It incorporates the ISF™ (Imaging Science Foundation) calibration suite for optimal performance, including ISF Day and ISF Night presets, further enhancing the flexibility of installation and use. The LS-HB features Runco’s legendary internal video processing for exceptional scaling and analog-to-digital signal conversion.
For enhanced customization an d aesthetic appeal, the LS-HB can be customized with Runco’s FinishPalette™ design options. The LS-HB is available in a popular matte white finish to camouflage ceiling installations. Beyond white, Runco’s FinishPalette enables full-color, large-format projector design options, including sports logos, a gallery of artist impressions and the option to custom print client-supplied artwork.
The LS-HB projectors are available with Runco’s new CineGlide™ lens solution that enables a motorized, mechanical 2.35:1 anamorphic lens to move in front of the standard lens for perfect CinemaScope reproduction. Runco CineGlide enables the viewer to switch from 16:9 content to 2.35:1 content , without black bars on the top or side of the image, with the touch of a button.
The LightStyle LS-HB will be available in February 2011 with an MSRP of $7,995. The LS-HB with CineGlide will be available with an MSRP of $15,995. Runco’s projectors are available exclusively through the best dealers in residential A/V - the Runco authorized dealer network. For more information about the LightStyle Series, Runco or to find a local dealer in your area, please visit www.Runco.com. 

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