January 30, 2012
Runco Adds 3D to Award-Winning LightStyle Series with All New LS-12d projector

The new 3-chip DLP LS-12d and Dimension Digital Controller provides homeowners with an affordable 3D solution without compromising video quality.

By Gary Reber

Planar Systems, Inc., a worldwide leader in specialty display solutions, continues to expand the depth and breadth of Runco®,  display solutions and is thrilled to introduce its most affordable 3D projector yet, the Runco LS-12d.  Sharing many of the technical attributes of the award-winning LightStyle™ projector series, the LS-12d combines a powerful three-chip DLP® engine and a wide array of lens options with Runco’s elegant LightStyle chassis design.
The LS-12d is the ideal 3D solution for “Flex-Theater” spaces where big screen entertainment is only a portion of the room’s purpose and aesthetics and placement are as crucial as video performance, while still providing an exemplary option for dedicated home theaters. The new LS-12d also delivers exceptional 3D and 2D performance, since 2D content still comprises the majority of material viewed in home theaters and private cinemas. With the addition of the LS-12d to Runco’s 3D projection offerings, customers now have a variety of exceptional 3D options to choose from based on their individual needs.
The LS-12d utilizes active 3D technology and comes equipped with three sets of active
shutter glasses.  With active 3D, customers can enjoy 2D or 3D content on the same screen, ideal for “Flex-Theater” spaces.  Runco also provides the choice of passive 3D technology in its award-winning 3Dimension series, which utilize polarized glasses and a silver non-depolarizing screen.
New Dimension Digital Controller
The LS-12d is also the first projector to ship with Runco’s new Dimension Digital Controller™ (DC-300), which has been engineered to enhance 3D performance of Runco 3D-enabled products. This 2U outboard controller provides a level of flexibility and control not found in integrated processors and provides Runco installers with a full suite of calibration tools necessary to achieve the perfect picture, no matter the viewing environment.
“With the release of the LS-12d and DC-300, Runco delivers exceptional 2D and 3D at an affordable price for dedicated or flex-theaters,” said Jennifer Davis, VP of Marketing at Runco. “The wide range of throw ratios, combined with Runco’s CineGlide™ anamorphic lens options and customizable FinishPalette options make it a truly exciting 3D offering perfect for virtually
any environment.”
The LightStyle LS-12d will be available from authorized Runco dealers beginning April 2012 with an MSRP of $27,995, which includes the DC-300 (MSRP $9,995) and three pair of glasses. The LS-12d can be customized with Runco’s FinishPalette™ which enables complete projector personalization for the homeowner. FinishPalette adds full-color design options, including exact PMS color matching for any college or pro-sports teams, a gallery of artist impressions, and the option to custom-print client-supplied artwork. Complementing the FinishPalette offering are 25 hand-finished signature paint colors to compliment any décor.

Like all Runco projectors, the LS-12d features a two-year RuncoCare™ standard warranty. Runco RedCarpet™ and PremierCare™ extended service options are also available. Runco’s new LightStyle Series projectors are available exclusively through Runco’s authorized dealer network. For more information about Runco or to find a local dealer in your area, please visit www.Runco.com.


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