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Seymour-Screen Excellence is a brand that specializes in 4K acoustically transparent film screens. The company uses the finest possible woven-fabric surfaces so as not to compromise video or performance of loudspeakers hidden behind the screen. Its screens are marketed to the custom residential channel however also used by motion picture and post production studios for their reference capabilities. SSE is offering a new option to its motorized, retractable model - the addition of a masking system (also motorized and acoustically transparent) so the user can seamlessly switch between aspect ratios at the touch of a button without having to sacrifice screen height (or width depending on preference) and without fiddling with projector settings. This high level of performance and convenience is found in film screens optimized for dedicated home theaters (fixed frame type designs permanently mounted onto the wall that employ masking options of either motorized or manual types). So the angle here is that this model brings this same type of performance and user conveniences to non-dedicated rooms like an entertainment room or den where often a retractable film screen is installed in front of a TV and hidden away (retracted) when the TV is in use.
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