Samsung To Underwrite Majority Of CBS Television Movies In HDTV

CBS Corporation and Samsung Electronics America, Inc. have announced that they had entered into an agreement in which Samsung will underwrite the costs associated with converting the majority of the CBS Televisionís movies to high definition television, including presentations of the ""CBS Sunday Movie"" and the ""CBS Wednesday Movie.""The converted programming, which will be broadcast beginning this fall and run throughout the 1999/2000-television season, will be presented in the 1080i format. Samsungís underwriting commitment will be supported with advertising across several appropriate CBS media platforms.""Through series programming, sports and now movies, CBS has established a clear leadership position in the transition to digital broadcasting,"" said Martin D. Franks, Senior Vice President, CBS Corporation. ""Our partnership with Samsung is another important step in offering American television viewers sustained exposure to High Definition Television.""""Samsung is very proud to be the first digital hardware company to sponsor an entire season broadcast of network primetime movies in high definition television,"" said B.S. Song, President and CEO, Samsung Electronics America. ""We are committed to playing a major role in the transition to digital broadcasting around the country and to educating the public about this exciting new entertainment format. We are honored to be partnering with CBS Television, which is taking the lead in bringing HDTV to the mainstream."" Eighteen of CBSís owned and affiliated stations are currently broadcasting in digital, covering approximately 38 percent of the nation. By November 1, CBS expects to be transmitting digital programming across approximately 35 owned and affiliated stations, reaching more than 50 percent of the country.Since its first HDTV broadcast in October 1998, CBS has featured a wide selection of digital programming in sports, news and entertainment. Most recently, the Company announced plans to broadcast digitally the majority of its primetime series lineup, beginning this fall and running throughout the 1999/2000-television season.CBS Corporation, the worldís largest pure-play media company, is composed of CBSTelevision, Cable and a majority stake in Infinity Broadcasting Corporation, its radio and outdoor business. CBS Television is comprised of the CBS Television Network and 14 CBS owned television stations, seven of which are in the Top 10 markets. CBS Cable consists of two country networks and regional sports operations. Infinity Broadcasting Corporation operates 163 radio stations and TDI, the Company's outdoor business. Infinity recently entered into an agreement to acquire Outdoor Systems, Inc.Samsung Electronics Company Ltd. (SEC) is Koreaís largest integrated electronics manufacturer with US$16.6 billion in sales. SEC employs more than 60,000 people worldwide and has established a global network of 21 production plants, 29 sales subsidiaries and 24 branch offices in 46 countries since embarking on global operations in 1969. The company consists of three main business units: Multimedia & Home Appliances, Semiconductors and Information & Telecommunications.For more information, visit the Samsung Web site at http://www.samsungelectronics.com.