Excite@Home Demonstrated The Future Of Television With Interactive Online Poll At the 51st Annual Primetime Emmy Awards

Excite@Home Demonstrated The Future Of Television With Interactive Online Poll At the 51st Annual Primetime Emmy AwardsExcite@Home (Nasdaq: ATHM) yesterday announced the long-awaited results of the Excite Emmy's interactive poll that was created solely for the 51st Annual Primetime Emmy Awards. In a move never before done during a primetime telecast, television and online audiences had the rare opportunity to help produce this evenings Emmy broadcast. Over50,000 fans voted through the Internet on Excite over the past two weeks to determine the winners of ""Television's Most Memorable Moments of 1999."" The top five winners were announced Sunday tonight during the live television broadcast on Fox.Additionally, Excite@Home took part in the Emmy broadcast as part of a demonstration of what television will look like in the future.""It's only a matter of time before television and the Internet become interwoven,"" said Fred Siegel Senior Vice President of Marketing, Excite@Home. Tonight's prime time event highlighted the beginning of what will become the future of interactive television, when people will have the opportunity to become active participants and determine the outcome of big events, or simply sit back and enjoy.""Users participated in the poll event by logging on to Excite (at emmys.excite.com) and choosing from a list of 20 Television Moments where they were able to view streamed clips of their favorite ""Most Memorable"" moment. Highlighting the convergence of the Internet and television, the poll was one of the first events in history that took place on the Internet and was then announced live on a Primetime Awards television broadcast.""Having the audience contribute to the outcome of this year's Emmy telecast was a first in Primetime Awards history,"" said Don Mischer executive producer of the 51st Annual Primetime Emmy Awards. ""We feel this was a great beginning of what's to come for the future of television.""And The Winners Are ...Friends - Ross and Rachel marry in VegasNYPD Blue - Bobby Simone diesBuffy the Vampire Slayer - Buffy won't let Angel dieFrasier - Niles wrecks Frasier's apartment71st Annual Academy Awards - Roberto Benigni celebratesIn addition, Hollywood's famed entertainment reporter Army Archerd was on hand this evening exclusively for Excite where he took millions of fans on the World Wide Web through the exclusive prestigious red-carpet arrival line. Army spoke with such high-profile celebrities as Julia Roberts, Halle Berry, James Gandolfini, Jodie Foster and many more.About Excite@HomeExcite@Home is a global media company based in Redwood City, California. Through the company's narrowband portal, Excite (http://www.excite.com), and broadband services, @Home and @Work, the company uniquely offers consumers content and interactive services across both narrowband and broadband. The rich media advertising and database marketing solutions of Enliven (http://www.enliven.com) and MatchLogic (http://www.matchlogic.com) offer advertisers highly targeted interactive marketing and reporting services across all platforms of delivery. Leveraging the high-speed, always-on attributes of cable, Excite@Home empowers unique multimedia applications that go beyond current Web experiences. The company will combine the Excite brand-one of the best known names on the Internet with 70 percent recognition among Web users-with the@Home broadband service's broad distribution, a worldwide footprint of 67 million cable homes, to deliver on its vision of ""All Band, All Device, All The Time.""About The Academy Of Television Arts & SciencesThe Academy of Television Arts & Sciences (ATAS) was founded in 1946 just one month after network television was born. It is a non-profit organization devoted to the advancement of telecommunications arts and sciences and to fostering creative leadership in the telecommunications industry. In addition to recognizing outstanding programming through its Emmy Awards, ATAS publishes Emmy Magazine and is responsible for the Archive of American Television, the ATAS Foundation Library and the College Television Awards.Source: Excite@Home, Web Site: http://www.home.net.