Philips Picture-Perfect Digital Televisions Unveiled At CEDIA; Philips Expands Digital TV Line With Six New Models
The combination of cutting-edge technology, features and innovation has taken television watching to new levels and Philips Electronics continues to be a driving force behind this progress. At this year's CEDIA event, Philips Electronics showcased new digital television sets in a variety of types and sizes to meet the preferences of an array of consumers from standard TV watchers to home theatre enthusiasts. ""Philips Electronics is proud to offer this extensive range of digital television products"" said John Strobel, Vice President of Marketing, Digital Television, Philips Consumer Electronics North America. ""As consumers learn more about the new DTV format and its many possibilities, they want to see a wide variety of options available to them. We are providing these choices and in doing so, giving consumers the flexibility and convenience they need to build long-lasting home theatres."" The Expansion Of Digital Offerings Adding even more variety to its line of digital televisions, Philips introduced four new HD-ready televisions at CEDIA. With two direct view models and two rear projection models, consumers will have more digital widescreen choices. All these HD-ready sets are comprised of a high definition display, that can support the 1080i high definition format when connected to a digital set-top box. As a result, they are an investment for consumers into the digital future because they can receive and display digital signals. The two HD-ready rear projection televisions that will be introduced, the 55-inch (55PP9701) and 60-inch (60PP9701), offer a sharp picture, excellent sound and a multitude of features that enhance the home cinema experience. The video displays feature a dynamic picture and a powerful 4 speaker set with 2 X 20 watt amplifiers. The sets also contain four video format conversion modes, including burn screen conversion to ensure easy playback of both widescreen and standard programming. In addition, several side and rear connection panels add convenience for connecting peripheral home theater technology including DVD, digital set top box and audio equipment. The new direct view digital widescreen televisions, the 34-inch (34PW9815) and the 30-inch (30PW9815), feature a Real Flat picture tube and an undistorted, crisp, reflection-free picture when receiving any type or quality of source. The product builds upon this outstanding viewing experience with progressive scan line doubling, 3D surround sound and digital zoom with a cursor movable zoom window. Conventional features on these direct view models include active control with ambient light sensor, providing continuous picture analysis, and an intuitive Navitrack Graphical User Interface allowing easy set control through ""most used"" features and ""daily menus."" The Newest In High Definition In addition to a new version of its dynamic 64-inch rear projection HDTV, Philips introduced a new 34-inch integrated direct view HDTV (34PH9915). With state-of-the art audio and video features such as Real Flat picture tube technology, progressive scan line doubling, Gemstar Guide Plus and built-in Dolby Digital decoding, the Philips new direct view HDTV offers the ultimate digital TV experience in a smaller-sized set that fits nicely into any living room environment. A New Version Of The Television That Set The Standard An enhanced version of Philips 64-inch, high definition, rear projection digital television will also be on display both in CEDIA's Garden of High Definition Delight and in the Philips booth # 220. Like its predecessor, which was one of the first, fully-integrated digital televisions to come to market, the new Philips 64-inch HDTV (64PH9905) serves as an industry benchmark in picture quality, audio performance, styling, and integration. The newest version of the set has 15-point conversion for sharper, clearer color picture quality and adds even more convenience and connectivity with features such as analog viewing format selection and analog component inputs. It also complies with the government mandate to incorporate the V-chip for screening out unwanted programming. The new Philips 64-inch HDTV will be available in select retail stores nationwide in October for a suggested retail price of $9990.