Dolby Digital Surround EXô Experiences Big Success
Since Dolby Digital Surround EX was announced in October 1998, exhibitors have ordered more than 3,500 of the Dolby SA10 Surround adapters needed to equip their cinemas for the new format. Worldwide exhibitor commitment to Dolby Digital Surround EX has made it the most quickly adopted new format in cinema sound history. Chains Take The Lead Featuring three surround channels, Dolby Digital Surround EX debuted with the release of ""Star Wars: Episode I - The Phantom Menace."" Industry-wide excitement over the new format's long-term prospects is underscored by several large orders for SA10 adapters from exhibitors anticipating its use on additional titles. Famous Players, Canada's leading cinema exhibitor, has ordered over 700 SA10 adapters, while National Amusements, operators of Showcase Cinemas in the United States, United Kingdom, and Latin America, ordered 300 for the Star Wars opening and another 300 for delivery thereafter. ""Throughout Famous Players' 78-year history in Canada, our theatres have always been at the forefront of motion picture technology,"" said Famous Players' President, John Bailey. ""Surround EX ensures that our guests will continue to have the best and most thrilling out-of-home entertainment experience possible."" National Amusements' Director of Purchasing, Glenn Terrell, added, ""National Amusements purchased over 600 SA10 adapters because we believe in the future of Surround EX. The rear surround channel provides film creators an additional option to bring reality into our theatres, and we'll be ready to offer that experience to our customers."" More Titles Additional Dolby Digital Surround EX titles include Austin Powers: ""The Spy who Shagged Me"" from New Line Cinema, ""The Haunting"" from DreamWorks SKG, ""Minority Report"" and ""The Fight Club"" from Twentieth Century Fox, ""Pitch Black"" from USA Films, ""Toy Story 2"" from Disney, ""End Of Days"" from Universal, and ""House On Haunted Hill"" from Warner Bros.