SENSIO Technologies Inc. (“SENSIO”) (TSX
Venture Exchange Inc.: SIO), the inventor of the SENSIO® 3D technology, has just
received its first order for IMMERSIUM, its all-new high-definition 4D theatre
launched last November at the International Association of Amusement Parks &
Attractions Show in Atlanta.
This first IMMERSIUM will be fully operational by December 2007 to visitors of
GONDOLAINIA indoor theme park inside VILLAGGIO MALL located in Doha –
Qatar. The agreement was concluded after the unveiling of the IMMERSIUM
experience which was the highlight of the last IAPPA show with its image quality
and operational reliability made possible by the SENSIO® 3D technology. SENSIO
stood out against strong international competition from China, Italy and Austria,
therefore putting Quebec’s expertise in the specialized 3D projection market front
and center.
“The exceptional image quality provided by the SENSIO®PRO 3D HD immediately
won us over. Accessibility combined with the ease of integration and operation were
also very convincing”, states Michel Koborsi, Project Manager for FUN FAIR CO.
This contract between SENSIO and FUN FAIR CO. covers the turnkey purchase
and installation of an IMMERSIUM 20s. The fully integrated 4D theatre solution
includes the video server, the SENSIO®PRO 3D HD processor, projectors, the
screen, the sound proofing system, glasses, moving seats as well as preliminary
site plans. IMMERSIUM, available in models 20, 50 and 100, is designed for rooms
of 5 to 200 people, thus meeting the requirements of specialized 3D projection in
theme parks, attractions, museums and corporate presentations.
“SENSIO decided to tackle the 4D attraction market, since we were convinced that
the technologies and know-how developed for the consumer mass market would
give us a significant competitive edge in this high growth-potential sector”, indicates
Richard LaBerge, SENSIO’s Executive Vice-President and Chief Marketing
Officer. “We are very proud of this agreement with FUN FAIR CO., the first concrete
result of our development strategy, which confirms our competitiveness in this new
market, in line with the company’s business plan.”
SENSIO Partners with Industry Leaders
To provide IMMERSIUM with the reliability and robustness needed from the theme
park and museum industry where operating conditions are often arduous, SENSIO
chose the best components available on the market and partnered with industry
leaders.
For instance, Barco, a world leader in visual display systems for a wide range of
simulation, virtual reality, and presentation applications, provided the projection
solution. MDI Cinema, a specialized 3D screen maker, MediaMation for robust
moving 4D seats and show control along with nWave Pictures, a 3D/4D attraction
movie producer and distributor, were all selected for their exceptional products. “Our
engineering team performed research and technical trials on all system components
in accordance with very specific criteria which were established based on our
significant stereoscopic expertise. Therefore, the hardware selected meets our
highest quality standards”, states Richard LaBerge.
IMMERSIUM builds on SENSIO’s know-how and reliability, combined with the
distinctive expertise of its components, to offer immersive experiences that strongly
appeal to senses and emotions.
About SENSIO
Founded in 1999, SENSIO, headquartered in Montreal, Canada, develops and
markets forward-looking stereoscopic technologies designed to offer the most
advanced and immersive cinematographic experience available. Its flagship
technology, SENSIO™3D, allows the high-quality distribution of 3D content through
conventional 2D channels and playback on any display device, including plasma
TVs, HDTV and glass-free 3D displays. Working with major Hollywood studios and
large format 3D film producers, SENSIO has built up one of the world's largest
library of 3D movies for the home entertainment market.