Monster CableÆ Riding High On New High-End Products
""Weíre in our 20th year - a long time in Consumer Electronics,"" announced Monster Cableís Head Monster Noel Lee at a recent industry gathering. ""The one thing our experience has shown us - even when youíre at the top - is never rest on your laurels, always innovate. Especially in the high-end."" That philosophy of innovation is apparent in new products from what Lee enthusiastically refers to as The New Monster. Entech, the companies newest division, has garnered rave reviews for its unique AV system solutions (Widescreen Review Issue 28). Three new products are recipients of Innovation Awards: Direct or AV4.1 S-Video switcher, the S-Video System Integrator; and the breakthrough Component Video System Integrator. All three have received certification by the Imaging Science Foundation. Also new for ë99 is the Monster Power line of Reference Home Theatre PowerCenters featuring proprietary Clean Power filter circuitry which the company says produces better sound and picture. Designed by world-renowned AC power guru Richard Marsh, the line also features sequential, remote turn on/off and color-coded, switched/unswitched outlets. Says Marsh: ""Adding Clean Power technology is one of the best ways to enhance your home theatreís performance."" Audiophiles familiar with the awards and attention heaped on Monsterís M Series M2.2s speaker cables in ë98 have already expressed widespread enthusiasm for the next generation of high-end cables to come from Monster: Sigma Retro Gold. Sigma Retro Gold is constructed with 99.9999 percent pure copper and patented Monster Cable advanced. Says Lee, ""as digital becomes the home theatre buzzword for í99 Monster Digital has emerged to serve the booming 5.1 channel market. Responding to the widespread success of Interlink LightSpeed 100 fiber optic cable, Monster this year introduces LightSpeed 200, also for Toslink connections. ILS 200 features unique, precision-engineered metal shell connector with spring loading for easy handling and a snug fit. Its heavy-duty protective jacket resists tearing and snagging that often plaques thinner, more fragile Toslink cables."" For more information contact Daniel Graham at 415 840 2000.