Toshiba Wins Emmy Award For Development Of DVD Technology

At a special awards ceremony held October 11 at the Marriott Marquis Hotel in New York City, Toshiba Corporation was awarded an Emmy Award for technical achievement in honor of its pioneering role in the ""Development of DVD Technology."" The award, presented by the National Academy of Television Arts and Science (NATAS), was accepted by Koji Hase, Vice President, Toshiba Corporation's Digital Media Equipment and Services Company. Toshihide Yasui, President of Toshiba America Consumer Products, the Toshiba division responsible for the manufacturing and marketing of DVD, commented on the company's Emmy award, noting: ""Toshiba is delighted to be recognized by the National Academy of Television Arts and Sciences for its role in the development of DVD-Video. In this age of digital convergence, DVD is one of the key enabling technologies that will transform the home entertainment industry. This Emmy is especially gratifying to us because it represents the support and enthusiasm enjoyed by the DVD format in the entertainment industry. Toshiba has always believed that one of the greatest benefits of the DVD format is that it allows filmmakers and television producers to more fully express their artistic vision, and this Emmy reinforces our belief in the power and potential of DVD."" Toshiba has a long history of envisioning and creating new technologies. The present DVD-Video format, in fact, is based on an original Toshiba proposal and involved the efforts of more than 100 multimedia engineers spanning more than five years. Throughout the development of DVD, Toshiba led a vast coalition of hardware and software companies toward the endorsement of a single unified format, which culminated in the adoption of the DVD standard in use today. In addition to leading in the DVD development effort, Toshiba has also been strongly committed to helping educate Americans about its many lifestyle benefits. The company's unique relationship with Time Warner Home Video helped foster both retail support and consumer acceptance for the fledgling format. Furthermore, Toshiba initiated an intensive media campaign to educate both consumers and the media about the new DVD technology at a time when it had only a handful of supporters. Today, Toshiba continues to further develop DVD, recently becoming the first company to announce and ship a progressive scan DVD player. With their ColorStream PRO progressive scan component video outputs, Toshiba's new SD9100 and SD5109 DVD players are capable of delivering the most accurate reproduction of filmed entertainment yet achieved by a home video source component. NATAS is unique among industry organizations and is dedicated to raising industry standards. The Emmy Awards are recognized as the most prestigious award in the television industry. In its search for qualified Emmy recipients in technical achievement, a NATAS sub-committee identifies and thoroughly researches candidate technologies. Other Emmy Award honorees at the October 11th event included: Teleprompter Corporation, General Instrument Corporation, Canadian Broadcasting Corporation, British Broadcasting Corporation, Home Box Office, Warner Home Video, Hewlett Packard, Matsushita, Thomcast, Sarnoff, Textronix, Dolby, Sony and Philips. Toshiba America Consumer Products, Inc. is an independent operating company, owned by Toshiba America Inc., a subsidiary of Toshiba Corporation, a world leader in high technology products with subsidiaries worldwide. Visit Toshiba on the World Wide Web at http://www.toshiba.com/tacp.