Joe Kane Productions Announces Upgrade Pricing For Upcoming DVE: HD Basics On Blu-ray And HD DVD

Owners of the original DVE HD DVD Can Upgrade to DVE: HD Basics in Either Blu-ray or HD DVD Format for just $14.95 Blu-Ray and HD DVD Disc Versions to Be Released on March 25, 2008 [The following is a release from Joe Kane Productions]

March 6, 2008

The DVD Acquisition and Development Group, Inc., the parent company of DVD International (DVDI), is introducing the new Digital Video Essentials: HD Basics DVD on Blu-ray and HD DVD disc with an upgrade offer that lets anyone who owns the original DVE HD DVD can upgrade to the new DVE: HD Basics on Blu-ray or HD DVD for only $14.95 simply by ordering online and sending in the entire case wrap from the original DVE. Designed to benefit HDTV novices and aficionados alike, HD Basics has been created by Joe Kane, one of this country’s leading HD experts, designers and consultants. The comprehensive disc provides the average consumer easy-to-use, basic calibration tools and setup instructions for getting the most out of your HDTV set and offers valuable background information on today’s high definition systems. The Blu-ray and HD DVD versions of Digital Video Essentials: HD Basics will be available starting March 25, 2008 and will retail for $29.95. HD Basics is the successor to the popular Digital Video Essentials HD DVD. In an effort to ensure that consumers have the most up-to-date HD calibration tools and information, anyone who owns DVE HD DVD can upgrade to the new DVE: HD Basics for $14.95 simply by ordering online and sending in the case wrap from the original DVE HD. Consumers can choose either the Blu-ray or HD DVD format. No disc, receipt, filter or DVD case is needed. The upgrade disc will ship with everything (case, cover and instructions) except the filter. For more information on how to take advantage of this offer, please visit www.dvdinternational/dveupgrade . David Goodman, President of The DVD Acquisition And Development Group said, “The $14.95 upgrade pricing is our way of thanking our loyal Digital Video Essentials HD users and ensuring that they have the most up to date HD tools and information at their disposal. When we first released DVE HD, we knew that there would be an evolution of HD media and improved menu interactivity as well as developments in format adoption. Digital Video Essentials: HD Basics is the best Digital Video Essentials program yet, and the Blu-ray version of DVE: HD Basics is the first Blu-ray calibration DVD to be released in the U.S. HD Basics takes full advantage of the interactivity that next-generation high definition formats are capable of delivering.” The HD Basics “Setting Up My HDTV” section includes six essential calibration test patterns that can dramatically improve a high definition image in less than 25 minutes. Simple audio instructions allow the user to follow along until the optimal settings are achieved. The “Advanced Video Test Patterns” section includes many of the test patterns found in the Professional version of DVE while other parts of the program contain a trove of background materials on how HDTV works. Also new to the DVE line of programs, you’ll find an audio commentary track recorded by Joe Kane, describing what to look for in the demonstration materials, and Allen Daviau, (cinematographer for E.T., Empire of the Sun, and more), on color grading film for high definition presentation. DVE: HD Basics includes a tri-color filter for use with the included test patterns, and will retail for $29.95. Due, in part, to the advanced menu features, HD Basics does not contain a standard definition side. For more information on Digital Video Essentials: HD Basics, consumers may visit:

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