New DTSÆ Trailer Premieres
DTSÆ (Digital Theater Systems), a leader in feature film digital audio, recently unveiled the company's new ""Sonic Landscape"" logo/trailer designed to take audiences on a journey through a stirring visual and audio experience. In response to audience complaints about trailers being too loud, the new DTS trailer takes a completely different approach from the current ""in-your-face"" trailers by interpreting the subtle nuances that can be found in the magic of sound. A collaborative effort between Jennifer Grey and Chuck Carey of award-winning entertainment marketing communications firm Pittard Sullivan, Academy AwardÆ-winning sound mixers Bill Varney and Steve Maslow, composer Walter Werzowa, director of photography Steven Finestone, and sound mixer Eric Martel of Todd-AO, the new trailer showcases the dynamic range and extraordinary clarity of discrete, multichannel digital sound offered by DTS. This is DTS' first new trailer in six years and it will premiere this year on over 15,000 motion picture screens worldwide. At just 18-seconds in length, this piece also responds to audience and theatre concern about the ever-growing length of pre-feature trailers, and provides an interlude just before the feature, much like a 'palate cleanser' between gourmet courses. The trailer ""premiered"" at ShowEast on October 20 at the 9:00 am screening of MGM's ""Flawless."" The focal point of the trailer is an elegant black Yamaha grand piano, a classic instrument representative of the extraordinary quality, precision, and performance of DTS digital sound technology. ""We wanted to create a sonic landscape using the piano as a sound source,"" said composer Walter Werzowa. ""It's a very dynamic piece which tells a story - a day in the life of a piano; listen carefully and you'll hear bird wings, church bells, all abstract sounds in this context - nothing is real, and everyone will interpret it differently."" Sound mixer Steve Maslow continues, ""The composition itself is very smooth and envelopes you aurally in an experience that is both subtle and stirring. It's subtle approach is a real departure from the 'in your face' trailers of the last few years, so it really makes you listen while it demonstrates the range that's available with DTS digital sound."" According to director of photography Steve Finestone, ""Our challenge was to conceptualize and interpret the magic of sound in a visual medium. We had the aesthetic challenge of photographing the piano in a mysterious, almost balletic way to illustrate the nuances and subtleties that DTS delivers.""