Comcast announced the launch of Xfinity 3D*, its new 24-hour, next-generation 3D channel, which will made its official debut with the 2011 Tim Hortons NHL Heritage Classic and a MTV World Stage concert by the GRAMMY® Award-winning rock band, Kings of Leon, in 3D on February 20. The channel will bring customers concerts from top-tier artists, sporting events, more than a dozen movies and original 3D programming. Comcast also announced that there have been more than one million 3D views On Demand since the Masters Golf Tournament in April 2010. “Whether it is a concert, sporting event or movie, Xfinity 3D brings the best seats in the house right to customers’ living rooms,” said Marcien Jenckes, Senior Vice President and General Manager of Video Services for Comcast. “As the leader in 3D, we will continue to bring our customers the best 3D content available today.” On February 20 at 6:00 p.m. ET, Comcast customers could watch the 2011 Tim Hortons NHL Heritage Classic, the much-anticipated outdoor match-up between the Montreal Canadiens and Calgary Flames at McMahon Stadium in Calgary, on Xfinity 3D. The 2011 Tim Hortons NHL Heritage Classic will be the second regular season outdoor game to be played in the 2010-11 NHL season. The 2011 Tim Hortons NHL Heritage Classic was also be available in 3D On Demand on February 21. Immediately following the 2011 Tim Hortons NHL Heritage Classic at approximately 8:00 p.m. ET, customers could also have accessed a MTV World Stage Kings of Leon concert from the O2 World in Hamburg, Germany on Xfinity 3D. The concert featured the 2009 GRAMMY Award-winning group for “Record of the Year” performing their smash hit singles Sex On Fire, Use Somebody and Notion. Xfinity 3D will continue to bring customers concerts in 3D that feature top-performing bands and artists at world renowned music festivals and concert venues. In addition, Xfinity 3D will bring customers movies documenting African safaris, haunted castles, the depths of the ocean, the surface of the sun, the age of dinosaurs and more, along with original programming that gives customers unique perspectives of events such as Chinese dragon dancing and rhythmic gymnastics. The launch of Xfinity 3D is the latest in a series of 3D programming offered by Comcast. Last month, Comcast launched HBO 3D On Demand providing customers access to movies such as Ice Age: Dawn of the Dinosaurs, Monsters vs. Aliens and Coraline. Through a partnership with Augusta National Golf Club, Comcast also delivered the first live national next-generation 3D sporting event with the Masters Golf Tournament last year. Comcast has brought customers 3D programming around sporting events such as the 2010 FIFA World Cup™ semi-finals and finals, NASCAR’s Coke Zero 400, basketball’s Old Spice Classic and college football games along with hit movies including Bolt, Clash of the Titans, Despicable Me, Chicken Little, The Last Airbender and others. As 3D content remains sparse, viewers will have multiple opportunities to see all the different choices within a single week, and consecutive weeks thereafter. The schedule indicates that the movies are sparsely sprinkled throughout the day, with the bulk of the time taken up with the same sort of endless documentaries that were standard fare for the early HDTV channels. This amounts to an endless 3D demonstration channel––at least until a significant amount of 3D content becomes available. The schedule can be viewed at: http://www.locatetv.com/listings/comcast-3dtv.