NEWS

Sony Adds Five 4K Ultra HD TV Models To Its Line

June 27, 2017

Sony Electronics has added two new 4K HDR Ultra HD TV series, the X720E and X690E. The X720E series will be available at retail in late June, and the X690E will hit stores in early August.

The X720E and X690E series televisions support 4K HDR content with a w ider color, gamut, and greater clarity and contrast. For improving HD and SD content, both TV series are equipped with Sony's proprietary 4K X-Reality PRO engine, which upscales every standadrd-definition pixel to near 4K quality. The use of Dynamic Contrast Enhancer delivers brighter highlights, deeper blacks, and more natural tonal gradation. These models also include Sony’s MotionFlow XR refresh rate technology, which allows fast-moving action sequences to be seen with precise motion clarity.

The X720E and X690E TV series offer ClearAudio+ technology for greater sound clarity and separation. The remote control has quick access to YouTube and Netflix, available through dedicated buttons, and the TVs’ hidden cable routing offers a clean look.

  • Sony KD-X720E 4K HDR Ultra HD TV Series Line Models and Prices
    • Sony KD-43X720E 43″ class (42.5″ diag) 4K HDR Ultra HD TV, $899.99
    • Sony KD-49X720E 49″ class (48.5″ diag) 4K HDR Ultra HD TV, $999.99
    • Sony KD-55X720E 55″ class (54.6″ diag) 4K HDR Ultra HD TV, $1,099.99
  • Sony X690E 4K HDR Ultra HD TV Series Line Models and Prices
    • Sony KD-60X690E 60″ class (60″ diag) 4K HDR Ultra HD TV, $1,299.99
    • Sony KD-70X690E 70″ class (69.5″ diag) 4K HDR Ultra HD TV, $1,999.99