Fall Box Office Preview: After Summer Crash, Can A Strong Season Save 2017?
August 31, 2017
Can 2017 box office be saved?
Fall movies will need to do booming business to make up for this summer’s slump: Summer ticket sales failed to cross $4 billion for the season for the first time in 11 years, Memorial Day weekend numbers were the lowest since 1998, and Labor Day weekend receipts are also likely to hit a 20-year low.
The year-to-date total is now 5.7 percent below the pace set last year. So the last four months of 2017 will need to yield about $3.8 billion to match the $11.3 billion total box office for 2016.