UHD Alliance Ramping Up Marketing Efforts

January 13, 2018

With a new president, the UHD Alliance came to CES 2018 with a new directive.

Industry veteran Mike Fidler started in July 2017 with a mission to move the organization beyond technical efforts and grow its marketing activities.

For an organization of companies with disparate interests, the key, Fidler said, is “how do we come up with some consistency in messaging?”

The UHD Alliance aims to come to some industry consensus to give the press and consumers a clearinghouse for information and “to give some confidence to the marketplace as well,” he said.

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