NEWS

HDR10+ Licensing, Logo Certification Program Begins

June 21, 2018

HDR10+ Technologies LLC June 20 announced the start of the new licensing and logo certification program for HDR10+ technology.

HDR10+ is the royalty-free, open standard dynamic metadata platform for High Dynamic Range (HDR), which optimizes picture quality for 4K Ultra HD displays and improves the viewing experience for all audiences.

The new HDR10+ technology optimizes picture quality for 4K Ultra HD displays by using dynamic tone mapping to reflect frame to frame or scene to scene variations in brightness, color saturation, and contrast. The resulting enhanced viewing experience can now be easily provided on a wide range of displays bringing the viewing experience much closer to the original creative intent for the content.

The HDR10+ license and logo certification is available to interested companies that meet HDR10+ technical and testing specifications. The HDR10+ certification program qualifies the compliance based on different device categories and their technical performance to ensure that HDR10+ compliant products meet high standards for picture quality.

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