The migration of Americans from pay TV to internet TV options is accelerating quickly in 2018, according to a new study conducted by management consultancy cg42.
The study says more than 5 million U.S. consumers will end their cable subscriptions this year, a 685% increase over 2016. The study estimates that pay TV providers will lose $5.5 billion in revenues they might otherwise have collected from cord-cutters and cord-nevers (people who’ve never had a cable subscription).
Why are more people fleeing or ignoring pay TV? In order of popularity: frustration with high prices, having to pay for channels they’ll never watch, anger at being nickel-and-dimed by fees, and frustration at new customers getting better deals.
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https://www.fastcompany.com/90203409/five-million-americans-will-ditch-pay-tv-this-year-new-study-says