NEWS

Five Million Americans Will Ditch Pay TV This Year, New Study Says

July 17, 2018

The migration of Americans from pay TV to internet TV options is accelerating quickly in 2018, according to a new study conducted by management consultancy cg42.

The study says more than 5 million U.S. consumers will end their cable subscriptions this year, a 685% increase over 2016. The study estimates that pay TV providers will lose $5.5 billion in revenues they might otherwise have collected from cord-cutters and cord-nevers (people who’ve never had a cable subscription).

Why are more people fleeing or ignoring pay TV? In order of popularity: frustration with high prices, having to pay for channels they’ll never watch, anger at being nickel-and-dimed by fees, and frustration at new customers getting better deals.

Read More:
https://www.fastcompany.com/90203409/five-million-americans-will-ditch-pay-tv-this-year-new-study-says