Smart TVs Set To Account For 70% Of All TV Sales By End Of 2018

July 18, 2018

The popularity of smart TVs has been shown clearly in research from IHS Markit calculating that that the global unit-share of such products rose from 45% of total TV shipments in 2015 to 64% in 2017 and likely 70% by the end of this year.
 

The analyst believes that smart TV s are enjoying a sales spike just as global TV shipments recover in 2018 due to increased price erosion from declining LCD TV panel prices, with shipments rising 3.5%to 223 million units.

It adds that consumers are increasingly consider streaming to be a basic TV function of comparable importance to off-air broadcast reception. Moreover, IHS Markit notes that streaming remains the only way to access Ultra HD (UHD) content for most consumers, with smart TV reinforcing the value of 4K resolution screens, which are now being sold at mass-market prices. At the same time, it says that the effect of government-imposed mandatory interactivity for TV services in Brazil and Argentina has boosted Latin America into the top three global regions for smart TV adoption.

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