Inside Disney’s Daring Dive Into The Streaming World

January 29, 2019

Disney Plus Streaming


Bob Iger has repeatedly called it the “highest priority” of the Walt Disney Co.

The launch of Disney Plus has become the talk of the entertainment industry — for creatives, for tech mavens and for Wall Street — as production and development of original series and movies accelerate for the streaming service, slated to debut in the U.S. by year’s end.

Disney, under the leadership of chairman-CEO Iger, has re-engineered its operating segments and reshuffled its management ranks to prepare for its streaming future. The Burbank media giant has made big investments in technical infrastructure. And Iger rocked the Hollywood establishment in 2017 with his dogged pursuit of Rupert Murdoch’s 21st Century Fox entertainment empire. He was hunting for the kind of IP that can help drive Disney Plus and future platform offerings, and lend itself to exploitation through Disney’s well-oiled franchise machine.

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