WHAT: At CEDIA 2018, Denon and Marantz announced the industry’s first IMAX® Enhanced audio products (Denon AVR-X8500H and Marantz AV8805) in conjunction with the IMAX Enhanced format launch. Both brands are expanding the IMAX Enhanced functionality to the following products via firmware update:
WHEN: The firmware update will be pushed beginning today, February 6, 2019 to the receivers outlined above.
WHY: Denon and Marantz home theater products continue to be the only IMAX Enhanced audio solutions currently available to consumers. These devices deliver superior cinematic performance, featuring IMAX digitally re-mastered 4K HDR content and DTS audio technology to consumers. IMAX is also working with its global studio and content partners to make a steady stream of IMAX Enhanced versions of blockbuster movies and additional programming available to watchers.
“IMAX Enhanced has been building impressive momentum since its introduction in late 2018,” said Brendon Stead, senior vice president of product development and engineering at Sound United. “Additional A/V partners, content and distribution are all the traditional signs the format is being enthusiastically adopted. The great news for early adopters is Denon and Marantz, the only home theater supplier to do so to-date, already offer fantastic AVRs that deliver the IMAX Enhanced experience. So, if you want the magic of the IMAX experience in your home theater today, you’ll need either Denon or Marantz gear. However, making the technology available on only flagships isn’t what we’re all about. We know enthusiasts want this technology available to them as early as possible, which is why we promised to expand the IMAX Enhanced product lineup. Today, I’m happy to say we executed on that promise, and owners of several more premium Denon and Marantz products are now IMAX Enhanced. Enjoy!”
HOW: Customers should have their compatible receivers powered on and connected to the internet to receive the IMAX Enhanced update. For more information on updates and upgrades, please visit the Denon and Marantz updates pages.
WHO: For more information on Sound United and its family of brands, visit www.soundunited.com.