Paramount Pictures has stopped selling and renting movies at ParamountMovies.com, citing the pending shutdown of the UltraViolet cloud-based storage platform on July 31.
UltraViolet is shuttering after most studio members – except Paramount and Lionsgate – joined rival platform Movies Anywhere.
ParamountMovies.com stopped offering transactional content on March 18 but cautioned the site would still be functional to redeem digital codes and peruse new Paramount releases.
Consumers who purchased digital titles on the site can still access them through their UltraViolet accounts – provided they are linked to another service such as Vudu.com or FandangoNow.
ParamountMovies.com will also cease offering UltraViolet links on July 31.