Disney’s pending branded SVOD service, Disney+, is projected to generate 19.1 million subscribers by 2024, according to new data from Digital TV Research.
Disney is expected to launch the $6.99 monthly SVOD platform on Nov. 11 featuring movies from Marvel, Lucasfilm (Star Wars), Pixar, National Geographic and Disney, in addition to TV shows and original programming.
With Disney planning to roll out SVOD service globally, DTR contends the platform will help increase Western Europe SVOD users to 131.2 million by 2024 compared to 65.19 million at the end of 2018.
“Disney+ will make a strong and immediate impact, given its extensive brand recognition and impressive content line-up,” Simon Murray, principal analyst at DTR, said in a statement.
Indeed, 43.4% of Western European homes will have at least one SVOD subscription by 2024, compared to 26.3% in 2018.
The report contends average households in Europe will pay for 1.71 SVOD subscriptions by 2024 compared to 1.41 subs in 2018.
Netflix will remain the largest pan-regional SVOD platform with 54.86 million paying subscribers expected by 2024 – or 42% of the region’s total. This proportion is down from 54% in 2018, but mean that the platform will add 20 million subscribers.