Sony Electronics Announces Pricing And Availability For New 2020 Models

February 4, 2020

Sony Electronics Inc. today revealed pricing and availability for new X800H® and select X950H® 4K LED televisions.


Step into a new world of 4K HDR color, contrast, and clarity with the X800H. See superb pictures, rich with real world detail and texture, powered by Sony’s 4K HDR processor X1™.1 Enjoy expanded, vivid color with the TRILUMINOS™ Display for a more true-to-life picture. Sony’s Android TV with the Google Assistant makes life smart by offering access to favorite content and smart home devices.2

  • 85” Class (84.6” diagonal): $2,699.99 MSRP
  • 75” Class (74.5” diagonal): $1,799.99 MSRP
  • 65” Class (64.5” diagonal): $1,199.99 MSRP
  • 55” Class (54.6” diagonal): $999.99 MSRP
  • 49” Class (48.5” diagonal): $749.99 MSRP
  • 43” Class (42.5” diagonal): $699.99 MSRP


Explore a new level of contrast with the Picture Processor X1™ Ultimate. With advanced Full Array LED technology, customers will see crystal-clear 4K HDR1 images in everything they watch. Bright and dark scenes feel more natural, and colors are even more true-to-life with the TRILUMINOS™ display.

  • 85” Class (84.6” diagonal): $4,999.99 MSRP
  • 49” Class (48.5” diagonal): $1,199.99 MSRP
  • Pricing and availability for remaining X950H classes will be shared at a later date.  

These premium televisions will be available for pre-order at Amazon and other authorized dealers nationwide beginning today. To pre-order the X800H, please visit: To pre-order the X950H, please visit: