For information on CENTRIS, contact Jerilyn Kessel at 877 723 6874 or fax 310 478 4194. E-mail: Centrisjk@aol.com.
Widescreen ReviewÆ Completes Successful 1999 Readersí Poll
In 1998, Widescreen ReviewÆ, ""The Essential Home Theatre Resourceô,"" conducted its first extensive survey of its magazine readership. The 1998 study, which was regarded as the home theatre industryís most extensive readersí poll, was in actuality, a study of home theatre enthusiasts as much as it was a study of the magazineís readership. The results were distributed to those in the home theatre industry and published in Issue 30 for all to see. Those who read the results discovered many surprising things regarding home theatre and optical disc trends. At the time of the survey, DVD was in its infancy and LaserDisc owners were facing an unsure future. Among other items calling out for attention were Divx, HDTV, and the competition between DolbyÆ Digital 5.1 and DTSÆ Digital Surround Sound. Once again, in 1999, a random sampling of subscribers to the Widescreen Review magazine received the new 1999 Widescreen Review Readersí Poll with Issue 32 (May/June). Since 1998, there have been many changes in home theatre, and this complex 133-question survey sheds light on what directions consumers are headed. The response in 1998 was an incredible 26 percent completed survey returns out of the total 6,000. Hoping to boost response even higher, Widescreen Review asked major home theatre equipment and DVD software manufacturers to contribute prizes for a sweepstakes drawing. Of the 7,600 random subscribers, a whopping 34 percent returned their completed questionnaires. The timely results should prove to be extremely valuable. Gary Reber, Widescreen Reviewís magazine and Webzine Editor and Publisher says, ""This is without a doubt the most extensive and in-depth survey of home theatre and DVD trends ever mounted. Our readership represents the most serious home theatre and DVD audience in the world. They are enthusiasts for movies and for home theatre reproduction. The results are guaranteed to be a valued resource for measuring consumer attitudes and responses with respect to the home theatre and DVD market."" CENTRIS, a leading entertainment and technology research firm, worked with Widescreen Review to prepare the 1999 survey. Various home theatre manufacturers contributed questions and additionally, the DVD Video Group submitted many key questions of their own. CENTRIS, which stands for Communications, Entertainment, and Technology Research and Information Service, has analyzed the responses to the surveyís questions and cross-tabulated the results with their on-going national database surveys on home theatre and DVD. All Widescreen Review advertisers will be eligible to order a CENTRIS report on the findings. Inquiries for obtaining this report should be directed to Nick Polcino, Director of Marketing at WSR Publishing, Inc. The telephone number is 909 676 4914 or fax 909 693 2960. E-mail: Nick@WidescreenReview.com. About Widescreen Review Widescreen Review is the premiere home theatre resource in print magazine and Webzine form. Launched in 1992, the magazine and Webzine are published by WSR Publishing, Inc., an independent publisher. Renown throughout the world of enthusiast home theatre technology publications as ""The Essential Home Theatre Resource,"" WSR is an advocacy force for achieving a home theatre experience that is ""the best that it can be."" The magazine is distributed nationally and internationally and can be found in select specialty magazine racks or obtained by subscription. The Webzine, located at www.WidescreenReview.com, currently handles over 500,000 page views per month and serves over 50,000 registered visitors through 30 unique domain names.