Nick Dager LG Electronics today officially confirmed that it has entered the cinema market with its LG LED Cinema Display technology. “Our intent is to elevate the movie-going experience beyond what consumers have become accustomed to,” said Paik Ki-mun, head of the Information Display business unit of LG Electronics Business Solutions Company. “We’re confident that the advanced technologies behind LG LED Cinema Display and Dolby solutions will grow our share of the growing LED cinema market.” Showtime Cinemas, the world’s first movie theater equipped with LG LED Cinema Display technology, opened recently in Taiwan. It features a Dolby cinema server and Dolby Atmos immersive audio. The theater is the first in the market to completely replace the projector with LED technology. LG and Dolby Laboratories closely collaborated to integrate Dolby’s Integrated Media Server (IMS3000) with LG’s LED Cinema Display. Dolby’s IMS3000 allows movies to play in full Dolby Atmos to produce a wide soundstage that surrounds the audience by projecting sounds corresponding to the movement and position of objects on the screen. Pairing Dolby Atmos with the vibrant, lifelike images of LG’s LED Cinema Display creates a more immersive experience that makes going to the movies even more memorable and magical. “We are excited about our collaboration with LG Electronics to bring our combined expertise to movie goers in Taiwan,” said Jed Harmsen, vice president of Cinema & Content Solutions at Dolby Laboratories, Inc. “With the lifelike images created by LG’s LED Cinema Display and the immersive audio delivered by Dolby Atmos, moviegoers will be able to enjoy an elevated and thoroughly captivating cinematic experience.” At 14 meters wide and seven meters high, the dazzling LG screen produces finely detailed 4K images on a scale rarely seen. Unlike conventional digital projectors, LG’s system ensures excellent picture quality across the entire surface without any distortion. Due to its ability to control each individual pixel, LG LED Cinema Display guarantees a superior contrast ratio and amazingly accurate color reproduction. Furthermore, LG LED Cinema Display meets the highest standards for content security and Digital Cinema Initiatives certification. LG Electronics Business Solutions Company www.LG.com/b2b.